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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Coming Toyota Supra to forgo hybrid, get a BMW six-cylinder turbo?

For years, almost all of the talk about the Toyota FT-1 concept becoming a resurrected Supra envisioned a hybrid under the hood. And then the latest take on Future Toyota 1 showed up at the 2014 Detroit Auto Show and - although Toyota wouldn't say a word about any engine at all - horizons began to expand. Imaginary fancies were aided by the news that Toyota had partnered with BMW to develop a sports car on the next-generation BMW Z4 platform, which would necessarily mean an engine bay designed to accept an old-fashioned hunk of gas-burning iron-working solo. Car and Driver now turns the whole thing around, reporting that there will be an inline-six with forced induction provided by BMW under the hood. What about that hybrid, though? The report states, "there's currently no indication that the Silk Road cars will offer hybrid options" - 'Silk Road' being the codename for the jointly-developed vehicles. CD makes a point to note that said tidbit came from Germany, not Japan. However, designers at Toyota's Calty studio did tell Automotive News last year that they designed the body with an inline-six in mind, a nod to the Supra's history. Hybrid rumors aren't dead yet, though - remember, we were hearing about all-wheel drive and supercapacitors in May 2014. The coupe is predicted to be a 2018 model, making its appearance sometime in 2017, and be "about 10 percent" smaller than the FT-1 concept. Related Video:

BMW i3 takes to the track, circles it in a way you don't expect

So, who wants to see a BMW i3 race around a track. That's what we thought. It's not a long video, but it is entertaining, and the way the urban EV does a 'loop' at second 25 certainly caught out eye. The i3 is scheduled to go on sale in the US later this year and will start at $41,350. The diminutive electric vehicle has a top speed of 93 miles per hour and can hit 62 mph in 7.2 seconds. We found it a hoot to drive, but we're not sure if hardcore BMW performance fans will totally 'get' this car's performance. The i3 is great at what it does, but it wasn't born to hit the race track. After seeing this video, though, we want a crack at it, skinny wheels and all. You can get a behind-the-scenes glimpse here, where Chris Neff writes, "The i3 basically turns in on itself. This is one sharp turning radius, take a look at 24 seconds into the video. We were actually trying to get the i3 to do doughnuts, but the computer would not let the rear brake loose, still, you can see how it held and how sharp we were turning....about 27 times in a row." Watch all 49 seconds below. And wonder with us if whatever aerial device was used to get the shot that ends at four seconds in was destroyed just after the video cuts away.