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The BMW 2002 Hommage is a retro concept done right

BMW has been building hommage cars for years now. They're teases that let us know the designers remember what was great about BMW design past, even if that's not always obvious in the new cars. The latest tribute car is this 2002 Hommage, which makes its debut at the Concorso d'Eleganza at Villa d'Este this weekend. Like past hommage cars, the 2002 is more about design than mechanicals. BMW doesn't even mention what theoretically powers this car, and frankly we don't care. There are clues, however, from the classic livery, which includes an M tri-color front splitter with "obrut" ghosted over it, similar to the reversed text on the original '02 Turbo. We'll guess it's a powerful turbocharged engine under the hood, whatever the specifics are. View 17 Photos Neat details abound. There's a carbon-fiber band at the beltline that is supposed to recall the original 2002's chrome trim. The greenhouse is more slick 2 Series than boxy '02, and the flared-fender goodness is a definite nod to the homologation 2002 Turbo. The off-center roundel at the tail is another nice 2002 touch. We're into the ducktail spoiler out back, and, although not quite '60s-specific, the snowflake wheels are pretty great. Even the lighting elements are retro-tinged. The headlight lenses have a gold hue since this is the golden anniversary of the 1966 model. There are also separate turn-signal units embedded above the headlights, here stuck into a piece of carbon trim. Of course, this hommage is likely nothing more than eye candy. BMW uses them more as design exercises than forecasts of future styling. It's good daydream fuel, at least. Image Credit: BMW BMW Coupe Concept Cars Performance villa deste concorso deleganza villa deste bmw 2002 bmw 2002 hommage

2014 BMW 328d rated at 32/45 mpg

BMW still hasn't released official fuel economy numbers for its diesel-powered 2014 328d, but now, those mileage ratings have been posted on the EPA's FuelEconomy.gov website. As expected, the 328d is quite an efficient little machine, with the rear-wheel-drive sedan good for 32 miles per gallon in the city and 45 mpg highway. That even bests the 30/42 mpg of the smaller Volkswagen Jetta TDI.
The last time BMW offered a diesel 3 Series in our market, it was the six-cylinder 335d, which - while mighty quick and excellent to drive - was only offered as a rear-wheel-drive sedan and was rated at 23 mpg city and 36 mpg highway. For 2014, BMW will offer the 328d with optional xDrive all-wheel drive, though that reduces the fuel economy numbers to 31/43 mpg. Beyond that, the BMW will even sell you a 328d xDrive wagon, which nets the same 31/43 mpg rating, according to FuelEconomy.gov.
Look for the 2014 BMW 328d to hit dealerships this fall, and when it launches, it will be the only diesel offering in its class (until the next Mercedes-Benz C-Class arrives, anyway). Lexus and Infiniti will offer hybrid versions of the IS and Q50, respectively, but we've always had a taste for torque, and the 328d's 2.0-liter engine with 180 horsepower and 280 pound-feet of twist shouldn't disappoint.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.