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Why won't automakers slap on a turbo badge anymore?

Where have all the turbos gone? Not the actual pieces that go in the engine, mind you, those are everywhere these days as automakers downsize cylinder counts and boost efficiency and CO2 claims. But the turbo badges and fanfare are missing. Back when turbos were something to get excited about there was "turbo-driven," "turbonium," and "The Turbo Zone," among other silly lines. But now that basically every car is getting some sort of boost even on the lowliest trims, automakers are almost sliding in the turbos under the radar. Or if you look at some of the nomenclature, pretending they don't exist at all. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border. The latest automaker to hide that it has boosted the turbo presence is Porsche with the 2017 911 lineup. Even the standard Carrera models now get turbocharged flat-six engines, meaning the 911 Turbo models aren't quite as special as they once were. Porsche is in a sticky situation with this. The 911 Turbo, after all, signifies where the 911 family takes off from being a sports car and becomes the Ferrari fighter. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border, but now Porsche has crossed it and is trying to downplay the fact. There are a lot of exaggerations with displacement badges today, with claims the 2.0-liter turbo four in a Mercedes C Class equates to a naturally aspirated 3.0-liter six to make a C300. Volvo is pretty far up there, too, saying an XC90 T8 means V8 power, even though it's a 2.0-liter turbocharged and supercharged four with electric assist. I don't know why BMW can't just call the car a 330i Turbo, rather than inflating the numbers up to 340i. Saab tried all of this back in the '90s when it decided to turbocharge its entire lineup, from light pressure units all the way up to models actually called "Saab 9-3 HOT" (for high-output turbo). But then the brand deleted any external reference to the turbo under the hood and people wondered why they were buying a $42,000 four-cylinder convertible. And that didn't turn out well. Even though these turbo replacements often make more power than their naturally aspirated predecessors, they're very different engines. People knew something changed when they exchanged their leased 328i with a 3.0-liter six for a 328i with a 2.0-liter turbo four.

2015 BMW M4 Convertible will give the best bad hair days

BMW officially unveiled the 2015 M4 Convertible at the Javits Center in New York this morning. The droptop, which will slot in next to the M4 Coupe in BMW's performance line, offers infinitely more headroom, fresh air and sunshine for those that want a little more great outdoors and tousled hair with their M experience.
Visually, the M4 convertible is similar to the coupe, and carries on the hardtop's athletic stance with a long wheelbase, short front overhang, aerodynamic mirrors and in the case of this showcar, optional yellow-painted brake calipers. The car's expressive, angry face is perhaps the most notable aspect of its styling, screaming "get the hell out of my way!" with its signature twin-bar kidney grille, trio of air intakes and squinty LED headlights. Inside, the convertible employs three-temperature neck warmers (for chilly top-down days), an absurd amount of "M" logos and a wealth of luxury and technology features.
The rear-wheel-drive convertible uses the same engine as the coupe: a high-revving, twin-turbocharged 3.0-liter inline six producing 425 horsepower and 406 pound-feet of torque, mated to either a six-speed manual or a seven-speed M dual-clutch transmission. BMW says the car can make a 0-60 sprint in just 4.4 seconds when equipped with the manual.

2014 BMW 2 Series earns IIHS Top Safety Pick+ [w/video]

The Insurance Institute for Highway Safety has just certified its latest Top Safety Pick+, honoring the all-new BMW 2 Series with the coveted rating.
IIHS cited the 2 Series' crash test ratings, which were rated as "Good" in the small overlap, moderate overlap, side and rollover. In the tricky small overlap test, the crash test dummy was at a "low risk of any significant injury."
The Institute was also complimentary of the 2 Series' head restraint system and its collision prevention system, including forward collision warning and City Braking.