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BMW i5, i7 rumors surface again

When we first wrote about a rumored BMW i5 in January 2014, after speaking to the Munich-based head of electric vehicle operations and strategy, BMW USA wrote to tell us that the "suggestion of a BMW i model larger than the i3 is hypothetical at this point." After that note came a year of speculation from places like Car and Driver, Automobile and Autocar zeroing in on what this "hypothetical" EV would look like. Car has this year's first scoop, laying out a few more of the ideas behind the expansion of the i line. Said to be aimed straight at the Tesla Model S, it is based on the long-wheelbase, Chinese-market 5 Series but will be badged as either an i5 or an i7. Expected to arrive in time for the 2018 model year to join the next-generation 5 Series, it will be priced to compete with the Model S, but loading up on options can push that beyond $125,000, according to Car. Outside will be a sedan body, possibly with cues from the 6 Series Gran Coupe and the next 7 Series. The internals will be a mix of components like steering, brakes, and suspension from the next ICE 5 Series, with a plug-in hybrid, battery-extending powertrain derived from the i8. Car's info suggests a four-cylinder motor with around 245 horsepower up front, with a 204-hp e-motor also up front and a 90-hp e-motor in the back, as opposed to the i8's single motor. That arrangement provides about 544 total horsepower and will allow the sedan to run in purely electric front- or rear-wheel drive, or as a petrol-electric all-wheel drive. Electric range should be around 80 miles, and the ICE will be limited to operation above 40 miles per hour. There's reason to start putting weight behind these specs because they repeat, almost exactly, those written in the Automobile piece from December. That story said BMW wants to build 30,000 of them per year, and a concept could come in 2017. Featured Gallery 2014 BMW i3: First Drive View 33 Photos News Source: CarImage Credit: Copyright 2015 Sebastian Blanco / AOL Green Rumormill BMW Hybrid Sedan bmw i bmw i5

2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt