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2014 BMW M235i

We know a number of BMW owners who reside in the Munich brand's core demographic - upper-five- and six-figure professionals who like to keep their automotive brand credentials as highly respected among their peers as their alma maters or the letters after their names. Before heading to Las Vegas to drive the new M235i, we asked four of those owners, "What did you think of the E30 3 Series?" Although phrased differently, every one of them had the same answer: "What's that?"
You can counter that we just happened to query a tiny and ignorant sample size, and it's possible that you're right. Nevertheless, in every case,we were speaking to BMW's core demographic, the increasing legion of buyers who have fostered another year of record growth and are responsible for BMW retaining its global luxury title for nine straight years. Question that, and we'll refer you to BMW's marketing department, its several hundred PowerPoint slides and several thousand pages of research that prove the point.
That second-generation E30 3 Series built a name, a brand and an entire segment by defining BMW-ness as superlative driving dynamics meets luxury - shortened to the phrase, "The Ultimate Driving Machine." Thirty years later, just being a part of BMW-ness and luxury is enough for the majority of buyers. The superlative handling, that's optional, and 150 hairy guys meet every Tuesday to keep the old religion going, light torches, sing dirges to the siren long gone and bang on their keyboards about the apostasies of modern buyers.

BMW readies EV, hydrogen updates for 2015 Detroit Auto Show

BMW's stand at the 2015 Detroit Auto Show will be the place to go for updates. News about advances in electric vehicle infrastructure, hydrogen fuel cells (maybe) and BMW's suite of connected vehicles app things will all make an appearance at the show next month. Let's start with what we know for sure. Both the i3 and i8 plug-in vehicles are supremely connected cars. A new announcement from BMW (available below) says that the suite of "Now" – ChargeNow, ParkNow and DriveNow – apps will be extended and available internationally. The updates include things like being able to find new new fast-charging stations and ParkNow LongTerm, which will let drivers find a permanent parking space where they can fill up their batteries. As Jacob Harb, BMW of North America's head of electric vehicle sales and strategy, told AutoGuide, "2015 is the year of infrastructure." While there is no official mention of a fuel cell stack in the official release (and we've asked BMW to see if there's anything to this news), Inside EVs says that BMW will also show off its new fuel cell stack in Detroit. That's the one that Toyota and BMW are working on together, as announced back in January 2013. If it makes an appearance, then it'll be our first look at the powertrain that's one generation beyond what Toyota has now in the Mirai. BMW at the North American International Auto Show (NAIAS) 2015 in Detroit. On 12 January 2015, BMW will welcome in the new car year by unveiling a raft of new products at the North American International Auto Show (NAIAS) in Detroit. A fixture on the calendar since 1907, the event originally known as the Detroit Auto Show has a long tradition in the USA. This year will be the 27th time it has been held on an international stage, and more than 200 exhibitors will gather at the COBO Center on the Detroit River to present their latest offerings to a large audience. More than 18 million people have visited the show since 1989. The public days take place from 17 – 25 January. Celebrating their world premieres in Detroit are the new BMW 6 Series Convertible, Coupe and Gran Coupe, as well as the new BMW M6 Coupe, BMW M6 Convertible and BMW M6 Gran Coupe high-performance models. They will be joined at the NAIAS by the cutting-edge BMW i models and innovative services encompassing the world of electric mobility. And BMW ConnectedDrive will be showcasing its over-the-air regular automatic map updating technology.

Chairman says BMW will make 100,000 electric vehicles a year by 2020

We know demand for the BMW i3 has been high, both in the US and Europe. It appears that BMW's crystal ball is showing a steady increase in interest between now and 2020. By that year, according to Norbert Reithofer, chairman of the board of management for BMW AG, the company expects to build 100,000 units a year. That's not quite as EVs many as Tesla is talking about for 2020 (500,000), but it would represent quite an increase from the roughly 20,000 units that the best-selling plug-in vehicles moved in 2013. Reithofer told Automotive News that plug-in vehicle production would steadily increase by 2018 before hitting full stride at the end of the decade. He also made sure to clarify that there was external pressure to make 100,000 EVs a year: "we will be forced to build them in a six digits figure to comply with stricter emission rules." The plug-in electric vehicles are just one part of BMW's effort to reduce emissions. In prepared remarks delivered at the company's annual accounts press conference (available in full below), Reithofer said, "Customer demand [for i3] is exceeding our expectations. ... We believe the electric motor is a future technology for zero-emission driving in urban areas. Battery technology will continue to progress. ... When it comes to emission-free long-distance driving, however, electric cars featuring hydrogen fuel cell technology offer great potential." He didn't say how many fuel cell cars BMW expects to make and sell in 2020, but BMW's collaboration with Daimler and Renault-Nissan is supposed to launch the "world's first affordable, mass-market fuel cell electric vehicles as early as 2017." Statement and presentation by Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG, Annual Accounts Press Conference 2014 19.03.2014 Good morning, Ladies and Gentlemen! The core task of a company is to safeguard its future. This means we must ensure that our products and services are always inspiring our customers. We need to think ahead and continually take our business model to the next level. We also have to remain profitable so we can invest and bring new ideas to life. Our ambition of the BMW Group is: Always to consider the long term in all our planning, to follow our own path successfully, and to be a pioneer in our industry. Our business model is clear: Individual mobility in the premium segment.