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BMW is ready for our inevitable EV future  

Is "rolling lithium" a thing, yet? Because BMW is trying to make this — the opposite of " rolling coal" — happen at this year's Los Angeles Auto Show. The Bavarian vehicular group is showing five all-new electric-powered concepts or production models in L.A. These include the C-Evolution, a 99-mile range scooter from BMW Motorcycles; the 150-mile range, two-door hardtop Electric Concept from Mini; and three vehicles from its advanced i sub-brand: the i3S, a sportier and more potent version of the brand's electric commuter nodule; the i Vision Dynamics four-door coupe concept, featuring a sporty four-second 0-60 time and a professed 373 mile range; and the long-promised roadster version of the i8 supercar, with just two seats, a bikini top, and an enhanced power pack providing 18 miles of range. The unveiling of these vehicles in Los Angeles makes perfect sense to us. California is one of the world's largest markets for luxury automobiles. It is also America's biggest market for electric-powered vehicles. Studies show that the state's combination of fiscal incentives, trendsetting cultural positioning, legislative requirements and massive population contributed to the purchase of half of the country's EVs and hybrids this decade. "The customers for the brand are mainly on the West and East Coasts, and the California customer especially is interested in sustainability and environmental protection," said Robert Irlinger, head of BMW's advanced i sub-brand. The bigger question revolves around BMW's larger EV strategy. Given the current global regulatory environment, with its rightful pressures on increasing efficiency and decreasing emissions to help soothe our warming planet and save all life on it, luxury automakers seem to be making a push toward developing a range of battery-powered vehicles to be available around or after the start of the next decade. It seems BMW, with its varied subsidiaries — from lightweight scooters to ultra-luxury barges — is uniquely poised to provide an array of such vehicles. "In the first stage of i back in 2013, we brought what you could call 'bookmark' cars to the market — the i3 commuter and i8 sports car — to show the range of what an electric vehicle could be," said Irlinger. "Now, we are seeing growing interest from customers to bring electrification to the heart of the brand, even to a sport sedan like our i Vision Dynamics four-door coupe.

2015 BMW i8 configurator is ready to show the future

Good news if you're one of the lucky few that can afford the new BMW i8. The high-performance hybrid's configurator has gone live on BMW USA's consumer website, meaning you can head in and customize till you drop.
If you've ever played with a BMW configurator, you'll instantly feel at home with the i8's. You have the choice of four trim packages (your author refuses to use BMW's pretentious "World" trim names), followed by wheel and exterior paint options. The interior choices are fixed to the trim level, so aside from trim, color and the choice of two wheel options, there isn't a lot to pick out on the i8.
Head on over and take a look.

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.