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Google reveals Alphabet, but BMW already owns that trademark

Google co-founder Larry Page unveiled a surprise restructuring yesterday with the announcement of Alphabet, a new company that owns Google and all of its semi-related products. Google's stock soared five percent directly after the announcement, the world was busy dissecting the meaning of alpha and bet, and things looked rosy for the new company. However, there could be one problem: BMW owns the trademark and .com domain for "Alphabet." And it doesn't want to sell, a spokesperson tells the New York Times. BMW's Alphabet provides service packages to corporations with vehicle fleets. In terms of trademark infringement, it's no problem for two companies to have the same name, as long as there's no possibility of confusion for customers. In this case, there is at least one clear connection between the two organizations: BMW is a car manufacturer and Alphabet owns Google, which has a line of self-driving cars. BMW is looking into the possibility of trademark infringement, NYT reports. As for the Alphabet domain, Google's new company has secured abc.xyz, so BMW can continue using alphabet.com without worry – except for the apparent traffic overload that hit the site after Page's announcement. Google's Alphabet has a different domain issue to tackle: China has blocked its new site, despite expansive local coverage of the restructuring, Fast Company reports. This article by Jessica Conditt originally ran on Engadget, the definitive guide to this connected life. News Source: The New York TimesImage Credit: Associated Press Government/Legal BMW Technology trademark alphabet

BMW 328d confirmed for New York debut

Late last year, some of BMW's future diesel plans for the US market were leaked, and we learned that a diesel-powered version of the 3 Series sedan (pictured above in 335i guise) would be coming in the first quarter of 2013. That report appears to be holding true, as BMW has just confirmed the debut of the oil-burning 328d sedan as part of the company's New York Auto Show plans.
The 328d will be powered by a turbocharged four-cylinder diesel engine good for 180 horsepower and 280 pound-feet of torque. The rear-wheel-drive sedan will hit 60 miles per hour in 7.2 seconds and fuel economy numbers could "well exceed" 40 miles per gallon. (Official EPA numbers will be released closer to the car's launch.)
Elsewhere on BMW's New York stand, the company will show off the 3 Series Gran Turismo that debuted at the Geneva Motor Show earlier this month, as well as the Concept Active Tourer that we first saw in Paris last fall. Scroll down for the official press blast.

Toyota-BMW sports car to gain all-wheel drive, supercapacitors?

Sales of salt are skyrocketing following the latest rumor of the planned joint-venture sports car from Toyota and BMW. The whisperings indicate that project will spawn both a replacement for the BMW Z4 and a long-awaited Toyota Supra successor based on the FT-1 Concept shown above. Word is that the new cars will feature front-engine, all-wheel-drive layouts with plug-in hybrid technology. This news would appear to run somewhat counter to earlier reports that BMW and Toyota are teaming for a six-figure hybrid supercar.
According to Autocar, the project will benefit from the experience Toyota gained with the TS030, its hybridized Le Mans prototype. The evidence for this is, of all things, a Toyota Yaris - in particular, the Yaris Hybrid R that was shown at the 2013 Frankfurt Motor Show last September. That car used a 300-horsepower, 1.6-liter gas engine, while a pair of 60-horsepower electric motors provided all-wheel-drive push (an additional motor also sent additional juice to the front axle). The 414-system-horsepower drivetrain used supercapacitors in place of the traditional lithium-ion batteries of traditional hybrids.
For the production sports cars, Autocar claims that the Yaris Hybrid R's setup will serve as the basis for the new powertrain, although it won't be a direct carryover. Instead, a 2.0-liter BMW engine will be paired with Toyota-designed, BMW-built motors.