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BMW i8's three-cylinder sounds like it's shaping up quite nicely

We've run across some rather interesting news... or perhaps we should say interesting sounds. The folks from Bimmerpost have scrounged up a short video showing a preproduction BMW i8 running through a few gears in Sport mode at a quick pace, and if you were concerned that the somewhat eco-friendly nature of the upcoming German sports car would neuter its ability to stir the aural senses, fret not.
Judging by the lovely noise coming from the engine compartment of the i8 in the video, BMW's expertise in tuning high-strung, small-bore engines - remember, BMW Motorrad has quite the penchant for well-conceived motorcycle engines - has come through loud and clear. Now, it's worth mentioning that BMW's controversial Active Sound technology will be included with the i8, so the production car may not sound exactly like this version, which is running with the tech disabled. Owners won't have the ability to disable Active Sound on production i8s.
In related news, Bimmerpost reports that BMW will equip the i8 with an external Active Sound Design system to go along with its Pedestrian Protection System. That means those on the outside will likely hear piped engine recordings from the rear and a sort of "howl" from the front in order to warn pedestrians that the otherwise quiet (when running on electricity, that is) car is approaching. It will also feature technology that can stop the car before contacting a pedestrian.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

BMW, Toyota outline new tech joint venture, new sports car

Back in June, Toyota and BMW announced a "memorandum of understanding" outlining plans for the two companies to join forces on future products and technology development. On Thursday, they signed a more formal and binding agreement that goes further into detail about the partnership, and it all sounds pretty exciting. The two announced they will work together in four main areas:
Joint development of a fuel cell system
"Set up a feasibility study to define a joint platform concept for a mid-size sports vehicle"