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Senior VP Hildegard Wortmann says BMW's electric journey is just beginning
Fri, Mar 14 2014Anyone who questions BMW's effort or sincerity on electrified vehicles should have a chat with Hildegard Wortmann, the German automaker's senior vice president over product management for automobiles and aftersales. I was fortunate to do just that at the Detroit North American International Auto Show earlier this year. ABG: Where might BMW go with electrified vehicles beyond your i3 urban EV and i8 high-performance hybrid sports car? "That [regulatory] train has left the station" - Hildegard Wortmann HW: I think a big advantage is that we now have two bookends: BMW i [green] and BMW M [high performance]. We can use those bookends to foster the BMW brand in total. Are electrified vehicles the answer to CAFE and European regulations? Is that the future? We don't know, but that [regulatory] train has left the station. To achieve all of these regulations worldwide, there is no way to do it without electrification. That is why the activities of BMW i are not just to launch new products. They are our build-up in competence for learning and gaining experience in electrification. We will use those learnings for the total BMW brand. Technology-wise, we now have a really good understanding of what to do, what not to do, how to work with this and how to get a lot of learnings from the infrastructure and everything that goes with it. And depending on how quickly the market takes off, we can scale it and use it across the range. We will use the competence we will have in vehicle electrification for more than just BMW i. There will be other derivatives and electrification of other products. ABG: Do you see BMW offering pure EVs with larger batteries for greater range? HW: That's a big feature of the Tesla. The question is to find the best balance [of range vs. battery size, weight and cost]. On the i3, we tried to have the right balance between how much range customers need for daily driving and how much battery we put in there. The market will show us. We have over a million kilometers driven by consumers in the Mini E and ActiveE and a fairly good understanding that those people are not driving that much. Putting a really big battery with all that weight into a car that is meant for urban mobility does not make sense. ABG: What about extended-range EVs beyond the i3's optional small range extender engine? "This whole EV movement is in its very early stages." HW: This whole EV movement is in its very early stages.
Automakers paying Chinese dealers for lower-than-expected sales
Sat, Jan 10 2015The Chinese dealers vs. foreign manufacturers story won't quit. It began with a story on the struggles faced by FAW-Toyota joint venture dealers, with supposedly 95 percent of the showrooms losing money, and 10 percent of them doing so poorly that they'd have to exit the business. The problem is mandated sales targets, most set when the country's economy was racing. Now that things have slowed, China's dealers are swimming in unsold cars and the costs to keep them. In the case of FAW-Toyota, dealers asked Toyota to hand over 2.2 billion yuan ($355 million) to help address the situation. That was followed by a report noting the issues that Honda, BMW, and Nissan dealers are having with the same issue, revealing that the Chinese Automobile Dealers Association (CADA) had taken the highly unusual step of writing to the Chinese government to complain. Now Reuters reports that CADA is not only pressing its case even harder, it's being open about it: it announced that BMW agreed to pay dealers 5.1 billion yuan ($820 million) to alleviate poor profits last year. Unnamed sources said Audi has thrown 2 billion yuan into the kitty for subsidies, and Daimler has contributed "about 1 billion yuan" to its dealers. The battle isn't just about 2014, but how business will be run in 2015 as well: Chinese Porsche dealers have requested the automaker lower its 2015 target of 64,000 cars, which would be a 40-percent increase on its 2014 sales of 46,931 vehicles. One analyst called it "shocking" that the CADA has taken its fight public, while CADA comments continue to imply that dealers have been railroaded to the cliff's edge without recourse. "Due to the difference in status," it's deputy secretary said, "individual dealers are not willing to, or don't dare to, talk frankly with the carmakers...." Both parties need one another, so they'll figure out a way to make it work – but that could mean acknowledging the Chinese market is behaving more like a mature one, not an emerging one. News Source: ReutersImage Credit: Lintao Zhang/Getty Images Earnings/Financials Audi BMW Porsche Toyota Car Dealers Luxury
BMW Concept X5 eDrive plug-in hybrid headed to Frankfurt
Thu, 22 Aug 2013With six confirmed public debuts scheduled for the upcoming Frankfurt Motor Show, BMW is definitely going to have its hands full. While we've already driven models like the 4 Series and the i3, one of the more interesting introductions is a "concept" plug-in hybrid version of the new F15 BMW X5 called the BMW Concept X5 eDrive.
As the second concept to wear the eDrive name, this X5 combines a 95-horsepower electric motor with a turbocharged four-cylinder engine to balance performance and efficiency. On the green side of things, BMW says that the eDrive system allows the X5 to reach speeds of 75 miles per hour and a range of 19 miles (although we're guessing not at the same time) under electric power only, to go with fuel consumption of about 62 miles per gallon US (3.8 liters per 100 kilometers). For performance, this plug-in can still accelerate from 0-60 in under seven seconds, and drivers can select from three PHEV modes: one that operates the system automatically, an all-electric mode and a Save Battery mode to preserve the battery's current state of charge.
Aside from the obvious plug port on the left front fender, the X5 eDrive is differentiated from the 2014 X5 with slightly restyled front and rear fascias, subtle blue accents tying in with the BMW i line and lightweight, aero-tuned 21-inch alloy wheels. There is no definitive word on whether the Concept X5 eDrive will make it to production, but judging by BMW's recent commitment to plug-in vehicles, we wouldn't be surprised to see an X5 PHEV on the roads within the next couple of years. We'll see the Concept X5 in just a few weeks in Frankfurt, but until then, scroll down for the official press release.