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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW i3 with range extender could arrive after HOV stickers run out in CA

We will weep for the BMW i3 REx owner with ticket #40,001 for California's green HOV stickers. While the standard-issue battery-electric i3 has been deemed eligible for the state's white stickers, which allow for owners to drive in HOV lanes solo, the proverbial jury of the California Air Resources Board (CARB) is still out on the BMW i3 REx, which will have a little-bitty range-extender on board, Transport Evolved says. The issue is that, while there is an unlimited number of white stickers for pure EVs such as the Nissan Leaf and Tesla Model S, the state has limited the number of green stickers, which grant solo-HOV access to plug-in hybrids and extended-range plug-ins, to 40,000. And with almost 29,000 green stickers given out as of the end of last year to cars such as the Chevrolet Volt and the Toyota Prius Plug In, they may run out within two months. The other key point is that the waiting list for the i3 with a range extender is running at about six months as of January, that could cause a bit of hand-wringing among folks looking to buy the REx. BMW said earlier this year that the extended-range version of the i3 would qualify for white stickers because the car is a so-called BEVx, meaning that its range-extender's full-tank range is less than the electric motor's single-charge range. BMW designed the i3 with a small range-extender tank of just 2.4 gallons, but the automaker estimated that California's green stickers wouldn't run out until the end of 2014.

BMW Concept Active Tourer Outdoor enjoys a day in the sun

This BMW Concept Active Tourer has evolved for the nature and cycling set and premiered at OutDoor Friedrichshafen, a trade fair in held this month in Germany. The sturdy wagon is tweaked with new materials, accessories and ConnectedDrive features for those who do a lot of their living under the sky as opposed to inside their cars.
Under the hood is the same plug-in hybrid drive system we've were introduced to in 2012, featuring a transversely-mounted, 1.5-liter turbocharged three-cylinder engine paired with an electric motor and a battery pack under the rear compartment floor. Total output is 190 horsepower and 147 pound-feet of torque headed to the front wheels, a claimed time from zero to 62 of under eight seconds, a pure electric range of up to 19 miles, a top speed of 124 miles per hour and claimed fuel economy of around 95 US miles per gallon.
The space behind the rear seats is the showcase, with a transformable compartment that can stow two bikes on built-in, retractable carriers. Remove the front wheel and seat from the bikes, then the frames can be locked into place using two rails and brackets. The wheels can be stowed in a holder attached to the right rear seat, the saddles can go into a compartment in the load floor. If you need to make a quick adjustment or a fix, you can do so since the bikes are aligned across the load bay.