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BMW adds on-street parking to DriveNow carsharing in SF

BMW is putting a new spin on the concept of the San Francisco treat. The German automaker cut a deal to clear out 80 street-parking spaces for its DriveNow car-sharing program in the notoriously parking-constrained City by the Bay. Bimmer is also more than doubling its all-electric ActiveE car-sharing fleet in San Francisco to 150 vehicles from 70. Starting later this month, customers will be able to access the DriveNow website or app to find, reserve and park the electric Bimmers on certain streets in San Francisco's Mission district. Once the car is ready to be turned back in, the vehicle's in-car screen will also indicate what "drop-off" zones the driver can use to end the reservation. It's all very high-tech, and BMW is looking to expand the program to other San Francisco neighborhoods like Bernal Heights, the Haight, Noe Valley and Potrero Hill. There's also a contest for users to name the 80 new vehicles, but it involves a really complicated lettering system. "New" here means new to DriveNow, since these ActiveE electric vehicles are really those that were, until recently, used by the Electronauts in BMW's EV leasing program. Since those leases are ending, the cars need to go somewhere. We think carsharing is a great home for them. BMW, which also runs DriveNow in the German cities of Berlin, Hamburg, Cologne, Munich and Dusseldorf, said in March that it was looking to add the service to as many as 15 more cities in Europe as well as another 10 in the US. BMW debuted DriveNow in San Francisco in August 2012, though parking the cars has always been an issue. Check out BMW's press release below. BMW Group's DriveNow Car-Sharing Service Expands to Street Parking in San Francisco. San Francisco Mayor Ed Lee and BMW Group board member Dr. Ian Robertson provided details about DriveNow at a news conference on ... Eighty All-Electric BMW ActiveE Vehicles Added to the DriveNow Fleet to Increase the Convenience of Finding and Parking Emission-Free Cars. San Francisco, CA – May 8, 2014... BMW Group subsidiary DriveNow, a flexible, premium car-sharing program, will expand to offer street parking in multiple neighborhoods in San Francisco, beginning in select areas of the Mission District and will add 80 electric BMW ActiveE vehicles to the existing fleet, increasing the total number of ActiveE vehicles in the San Francisco Bay Area to 150. DriveNow members will have the opportunity to name the 80 electric vehicles in a two-week social media challenge.

BMW 2 Series Active Tourer corners surprisingly flat on 'Ring

With seven seats and front-wheel drive, you might not expect the upcoming long-wheelbase version of the BMW 2 Series Active Tourer to live up to the Ultimate Driving Machine reputation that BMW has fostered over the years. But the latest spy clip from the Nürburgring suggests otherwise.
The Bavarian automaker has apparently been testing its new people mover on the Nordschleife, getting it ready to join the growing 2 Series family. And though it's wearing heavy camouflage, we can clearly see from the video below that it's cornering impressively flat - which bodes well for those who'll need to transport their expanding family but aren't prepared to give up on handling.

Car companies may need to start curbing model proliferation

Looking at the current automotive landscape, especially from German makers, you quickly get the impression that less definitely isn't more. BMW alone offers its 3 Series platform in practically every segment possible, including the regular sedan and 4 Series Gran Coupe, which would seem to be direct competitors. Porsche might be the winner, though, with 20 different variants of the 911 listed for sale on its US website. However, some of this model madness might be reaching an end as companies begin cutting back spending or shifting money to other priorities.
According to Yahoo Finance, the offerings from the German automakers are up 25 percent over the past three years to over 200 models in Europe. The peak is expected to come around 2018 at 230 separate vehicles, according to consulting company PwC.
Amazingly, BMW, which is among the poster children for this model explosion, might be changing its tune. "I'm sure there will be points in the future where we look at certain cars and say, 'Maybe we need to think differently now,'" said head of sales Ian Robertson in an interview, according to Yahoo Finance. The statement certainly sounds shocking coming from a company rumored to have 23 front-wheel-drive vehicles all using a single platform on the way.