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2014 BMW 328i xDrive Gran Turismo

"The Ultimate Driving Machine" has been BMW's tagline for nearly 40 years. Launched in the 1970s, the marketing campaign was a stroke of genius by ad firm Ammirati & Puris, as the phrase helped differentiate the imported Bavarian cars from their fellow European rivals by subtly pointing out that Mercedes-Benz and Audi were offering luxury models, while BMW was selling sporty and youthful driving dynamics. The campaign worked - some would argue that stands among the most effective ad campaigns ever - and countless Baby Boomers embraced the brand's fun-to-drive image by taking delivery of the company's new models.
BMW still boasts that its vehicles are "The Ultimate Driving Machine" four decades later, but the brand is very different today. It offered just a few model lines in the mid-1970s, and only a handful of vehicles within. In 2014, the automaker offers an exhaustive range comprised of nearly a dozen lines with almost 50 different models. To survive and thrive, BMW has decided it must massively broaden its appeal.
One of the latest arrivals to BMW's ever-growing stable is the 2014 3 Series Gran Turismo. The five-door hatchback is best thought of as a smaller version of the company's 5 Series Gran Turismo built on stretched 3 Series platform that, in the case of this test car, shares the running gear of the 328i xDrive sedan. On paper, the five-passenger vehicle checks all the proper boxes with regards to performance, utility and economy. But does this family-focused 3 Series still deliver driving dynamics that qualify it for the title of Ultimate Driving Machine?

BMW i8 official images leak ahead of Frankfurt [w/video]

The new BMW i8 plug-in electric supercar isn't set to make its official debut until September 10, when it will glide onto the Frankfurt Motor Show stage amidst a sea of flash photography. Of course, that isn't so true in today's world, where debuts are always preceded (often carefully) by "leaks."
Take this trio of images of the BMW i8 - there's just enough of the exterior on display in the profile shot to draw attention, without showing important styling points that might be present on the front or back of the car. The same goes for the video attached below. The cabin shot is cool, but isn't particularly earth-shattering when it comes to BMW interiors. As for the skeletal shot, we can see the 1.5-liter, turbocharged engine positioned between the rear axles, the battery pack found in what would be the transmission tunnel and the front-mounted electric motors.
We'll have a full set of live images when the BMW i8 makes its debut in Frankfurt next week. Until then, have a look in the gallery and at the video below, and let us know what you think of BMW's next big thing.

BMW 5 Series wagon makes incognito grocery run by way of the 'Ring

With a debut in 2009, it's high time that BMW delivered the world with the standard mid-cycle refresh of its popular 5 Series. While we aren't expecting to see it here in the United States, that freshening will include the vehicle shown above, the 5 Series wagon.
This is only the second time we've spotted the camo'd, long-roof 5er in the past year, and while it was chained to a flat-bed in those snaps, today, we can see it lapping the Nürburgring. In addition to the images from the track, we also have our first look at the cabin of the freshened 5 Series, although even it is covered in camouflage, making it quite difficult to spot anything of substance.
As for the exterior, expect modest changes for the second-half of the F10 5er's life, with typical tweaks like new headlights and taillights, and perhaps a freshened front fascia. Considering we last saw the upcoming 5 Series just over a year ago, we'd expect an auto show debut for this smoothed-over model in the not-so-distant future, with Paris a leading candidate.