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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

BMW offers xDrive on 2015 2 Series

BMW has released its mile-long list of model changes for 2015. It's mostly comprised of tiny tweaks to options packages, pricing or trim colors, but there are a few interesting new features in there too. One thing all buyers will notice is that as of July 1, the company's destination charge increases by $25, to $950 for all of its models.
The 2 Series gets two really useful upgrades for 2015. We already knew that BMW's xDrive all-wheel drive system would be offered on the M235i this summer. However, it won't be the only 2 capable of spinning all four wheels. The 228i model will also be available with the system for $34,850 (after destination), $1,800 more than the standard model.
The other big addition brings a sportier ride to the 228i (with or without xDrive) for those who don't want to spring for the M235i. BMW is adding a Track Handling Package (pictured above) that lowers the suspension 10mm and includes the Adaptive M Suspension, Variable Sport Steering, M Sport Brakes and 18-inch wheels with Michelin Pilot Super Sport tires. It's available on manual or automatic models at $1,600 for cars ordered with the M Sport or Sport Line trims or $2,200 without it.

BMW, Mini to offer Amazon Alexa in all models beginning next year

Voice recognition has been available in cars for years now, but the technology has improved, and found its way into our pockets and our homes. With applications like Siri and gadgets like the Amazon Echo essentially acting as digital personal assistants, the ways we interact with technology through our voice have advanced significantly in recent years. BMW plans to take advantage of the evolved voice technology, and will offer Amazon Alexa in every BMW and Mini model beginning in the middle of 2018. Drivers will be able to use the usual Alexa features (or "skills" in Amazon speak) to get the latest news and weather, provide entertainment, or remotely control their smart home gadgets. Alexa will also perform car-specific duties, such as navigation or locating nearby businesses. Users can also check on movie times, request specific playlists or even order products from Amazon through Alexa. View 5 Photos It's the logical next step for BMW, which has allowed owners to check the status or control features of their car through Alexa's BMW Connected skill since last year. Users won't need to bring their smartphone along for the Alexa to work, as BMW and Mini models will be equipped with their own SIM cards. Alexa will be available in cars in the United States, United Kingdom and Germany. As our friends at Engadget point out, the timing is important, as Amazon risked being left behind by the likes of Apple and Google, which offer their technology in vehicles via Apple CarPlay and Android Auto. Amazon would do well to expand access beyond the three markets in-car Alexa will launch in, for exactly the same reason. Check out the video above for how BMW envisions users interacting with Alexa. We really hope some lucky M4 owner does, in fact, actually order a pizza while drifting on the deck of an aircraft carrier. That's a future we want to live in. News Source: BMW, Engadget Auto News BMW MINI Technology Videos Amazon Amazon Alexa alexa