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BMW X4 M40i spotted testing in Germany

The stream of segment-busting BMW variants is showing no signs of letting up, and with the latest addition now upon us, questions have been circulating as to whether the Bavarian automaker would do an M version of the new X4 crossover. The jury may still be out on that proposition, but the latest intel suggests that, while a full-on X4 M may not be in the cards, a next-best-thing X4 M40i is in the works. And that appears to be what we're looking at in this fresh batch of spy shots.
Spotted for the first time undergoing testing in Germany, this X4 is tipped to be the next addition to the M Performance line that's already given us near-boiling models like the M135i and M235i on the one hand and the diesel-powered M550d, X5 M50d and X6 M50d on the other. Power in this case is tipped to come from the same 3.0-liter turbo six as the upcoming M2, producing between 360 and 380 horsepower.
Unlike the current top-of-that-specific-line X4 35i, which has two tailpipes on one side, this partially-camouflaged prototype has one pipe protruding from each corner of the rear bumper, but looks like it could easily accommodate twin pipes on both sides. Expect commensurate suspension, brake, rolling stock, aero and trim upgrades to come as part of the package, though they likely won't be quite as substantial as those applied to the X5 M and X6 M.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW R1200 GS Adventure is made for epic roadtrips

BMW Motorrad has taken the wraps off of its newest GS Adventure model. Based on the R1200 GS, the Adventure trim makes an already tough bike just a bit tougher, thanks to a number of technical changes that improve off-road capabilities without sacrificing any of the R1200 GS' riding manners.
The most noticeable change might be the larger fuel tank, up in size from 5.3 gallons to 7.9 gallons, although this largely due to the Adventure's lower fuel economy - it loses about three miles per gallon to the regular R1200 GS. BMW claims that the larger tank won't inhibit riding comfort, thanks to its narrow design and placement in the bike's frame. The spring travel is 0.8 inches longer, while there's nearly half an inch of extra ground clearance, which is largely responsible for its improve off-road talents. A new, larger seat promises a more comfortable ride and a greater range of adjustability, while a few tweaks within the engine offer an even smoother delivery of the bike's 125 horsepower and 92 pound-feet of torque.
We have a full gallery of images of the R1200 GS Adventure available up top, along with the entire press release from BMW, which can be found by scrolling down.