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Ring Taxi BMW M3 chases an Aventador SV and Cayman GT4

On paper, a BMW M3 that's loaded with three passengers probably shouldn't have a chance at keeping up around a track with a Porsche Cayman GT4 and a Lamborghini Aventador LP 750-4 Superveloce. In the real world, driver skill and track knowledge can make all the difference, though. And when the M3 is a Nurburgring Taxi with a driver that knows the course incredibly well, we end up getting a fantastic lap like this one. The 'Ring Taxi driver starts by teasing his passengers that they'll see whether the Lambo is fast. Before the two of them get on track, the GT4 cuts in to join the party. What follows is a fascinating lap of the Nordschleife. It's impressive how the BMW driver's skill allows him to keep up with the two other cars and blow past tons of other traffic. During faster sections, the Porsche and Aventador start to pull away, but as soon as the course gets curvy again, the M3 is right back in the action. As the group pulls back into the parking lot, even the Ring Taxi driver sounds impressed with his performance. See the impressive show in the video above. Related Video:

2015 BMW M3 and M4 configurator launched, no lunch hour safe

BMW has just made your lunch break a little more interesting by launching the configurators for the M3 and M4. Pricing and options for the new sports coupe and sedan was revealed just a few days ago, but it's always more fun to see the visual effect your personalizations have on the bottom line.
The M3 and M4 start at $62,000 and $64,200, respectively, without a $925 destination charge. However, as soon as the configurator is opened, both models default with metallic paint ($550) and the M Double-clutch Transmission ($2900), plus extended leather on the M3 ($950) and full leather on the M4 ($3,500). This is basically the way they were shown when displayed at auto shows. Of course, there's nothing preventing users from setting up these performance machines however they like.
So sit down at your desk with a cup of coffee or a sandwich and create your perfect German sport sedan or coupe. It's always fun to see how much money can be spent on a dream car.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.