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So, how do you actually pronounce that automaker's name?

You probably have that friend who always says Porsche wrong, or maybe it's someone who keeps reminding you it's actually two syllables. Whichever side of the pronunciation debate you fall on, you'll find someone to root for in the video above. And before you ask, this was all the video team's idea. So don't get mad at me for being the voice of reason. BMW Chevrolet Hyundai Nissan Rolls-Royce Videos Original Video nissan qashqai

BMW NA chief: US won't get enough i3 EVs to satisfy demand

Nothing boosts the mystique of a new product like a "sold out" sign, and it appears likely that BMW will go that route with its first plug-in sold in the US. The German automaker won't likely import enough of its new i3 plug-in vehicles to meet US demand, Bloomberg News says, citing BMW North America chief Ludwig Willisch. Willisch added that once everything is up and running, the US will be the world's largest market for the i sub-brand of plug-in vehicles, which we know will also include the far racier i8 plug-in hybrid and likely other models as well. The i3 will arrive at US dealerships by the end of May and US dealers are investing $2.5 million in upgrades in part to accommodate the new i sub-brand. Last summer, BMW said its i3 would have a starting price of $41,350, not factoring in government tax credits nor the gas-powered range extender (which tacks on another $3,950). Both versions will be allowed into the high-occupancy-vehicle lanes, even with only one driver, in California though battery-powered version will get the unlimited white sticker (as opposed to limited green one). Check out our review of the i3 here.

BMW ready to bring more i3, i8 plug-ins to US

BMW has found a receptive audience for its first batches of plug-in vehicles in the good 'ole USA. The German automaker, which started selling its first mass-produced i plug-ins in Europe late last year, will send a higher percentage of those vehicles to the US because of strong demand here, according to Automotive News, which talked with BMW executive Ian Robertson. And the Americans might cause Bimmer to speed up production, to boot. BMW makes the i3 electric vehicle and i8 plug-in hybrid in Germany, and has sold about 10,000 units of the former and 280 of the latter worldwide. Since August, BMW has been selling about 1,000 i3s a month in the US (it sold just 58 i8s in September). The bigger story, though, may be that Bimmer has sold out of its US allocation of i8s through the end of next year. Pretty heady stuff for a car that starts at around $137,000. Currently, BMW builds around 100 i-series vehicles a day in Germany, and may speed up production of the i8 for the aforementioned reason. As for the i3, which comes with an option of a gas-powered range extender, we'd reported earlier this year that the waitlist for that model had grown to about six months. Our i3 First Drive report is here if you'd like to know what all the fuss is about.