Bmw M6 Luxurious 500 Hp on 2040-cars

Auto blog

Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

2013 BMW M3 Coupe Lime Rock Park Edition

Sic Transit Gloria
I like difficult cars. I like turbo "moments," dramatic weight distribution, low-grip, peaky power delivery, and overly quick steering, along with ultra-short wheelbases and any number of other non-racecar-perfect dynamic foibles. I love the newest generation of BMW cars and engines - all turbo'd up with tons of torque and power everywhere in the rev range, too. But what I think the enthusiast community will miss when this 2013 M3 Coupe becomes the 2014 M4 Coupe - replacing its idiosyncratic, small-displacement, revvy V8 for something like a triple-turbo, directly injected, inline six-cylinder powerhouse in the process - is the work it takes to drive the car fast and perfectly. Sometimes small flaws just make things better; my mistress' eyes are nothing like the sun, and all that.
The idea of this E92 M3 going away then, magnified by the loss of the M3 badge for the coupe, is at best bittersweet for me. This generation of M car is already surpassed in terms of raw thrills by the better-than-ever Mercedes-Benz C63, a car that doesn't ask its driver to sacrifice low-end grunt or the very latest in amenities in return for stellar backroad performance. Yet any time I've been lucky enough to lap a track in the M3, it has quickly become clear that the Bimmer is the better on-edge tool. With the freedom to wring the neck of the 4.0-liter V8 and room to exercise the lovely balance of the car, the E92 is hard to match (even six years after its debut).

2015 BMW M3 squares off against Alpina D3 in gas vs. diesel throwdown

There was a time when diesel meant one of two things: This vehicle's owner either wants to save some money at the pump or needs to haul massive loads. It definitely did not mean that the owner of said machine wanted to drive fast, but that perception has slowly but surely been changing over the last several years, with automakers from Volkswagen and Ford to Audi and BMW offering spiced-up versions of their high-compression, turbocharged diesels.
It's that last automaker we mentioned that's the subject of the video you'll see down below. One bright-blue BMW M3 was procured by the Brits at Autocar, and it was lined up against a deep-black Alpina D3 (which we sadly can't buy in the US) in a spate of tests, including acceleration, stopping, sound and lap times on a closed circuit. The results, which we won't spoil for you, were enlightening, and were followed up by personal impressions from the man behind the wheel.
We know you're curious. All it takes to find out which of these 3.0-liter, twin-turbo-powered 3 Series variants came out on top is to scroll down below and watch. You know what to do.