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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Recharge Wrap-up: BMW i app for Apple Watch, Tesla certified pre-owned web page

BMW has introduced ConnectedDrive and BMW i remote apps for the Apple Watch. The apps can show users battery and charging status, give service alerts, and control certain vehicle functions from the wearer's wrist. It can tell the owner if the doors are locked, or if the sunroof or trunk is open. Users can activate the climate control remotely from their watch, or honk the horn to help find the car in a crowded parking lot. It can even guide the owner back to the car using the navigation system. Read more in BMW's press release below. Higher octane gasoline could provide better fuel economy. According to a panel at the SAE World Congress that included folks from Ford, General Motors, Chevron and an ethanol group, a higher-octane fuel could boost fuel economy by three to six percent and reduce CO2 emissions by two percent. While higher octane fuel is more expensive, building cars calibrated to higher octane ratings could help automakers raise fuel economy and meet CAFE standards. Cars not calibrated to the higher octane levels would likely not see any significant benefit in fuel economy. Read more from Automotive News. Tesla Motors has added a Certified Pre-Owned section to its website. Tesla didn't make any announcement before it quietly added the CPO page. The used Model S electric cars sold by Tesla include a warranty good for four years or 50,000 miles. Plus, the cars have been inspected by technicians at Tesla to make sure everything is in working order and up to company standards. Explore the page yourself, and read more at Teslarati. BMW ConnectedDrive and BMW i Remote app. World premiere: Apple Watch controls functions of BMW i models. Munich. BMW is pressing its claim to automotive brand leadership in the world of mobile vehicle connectivity through its BMW ConnectedDrive technology. As the BMW i Remote app confirms, nowhere else is the link-up of driver, car and outside world raised to such an advanced level. The app can already be used to remotely check and control functions of BMW i models. It is an application that customers will also be able to use from day one on the new Apple Watch, due for imminent release. Apple Watch uses the BMW i Remote app – which can be downloaded free from the Apple iTunes Store – to keep users updated on the car's current battery status, for example, and alert them when the high-voltage unit is fully charged.