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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

Recharge Wrap-up: Nissan and Endesa launch V2G project; BMW denies Apple will use i3

Nissan and Endesa will work together to deliver a mass-market vehicle-to-grid (V2G) system. The technology would allow users to charge their vehicle during off-peak hours, and sell energy back to the grid during periods of high demand. The two companies are looking to launch V2G technology in Europe, as well as exploring second-life projects using retired EV batteries for stationary energy storage. V2G allows users to lower the cost of ownership of their EV, and also helps stabilize the grid, particularly in countries that use a large amount of renewable energy. Endesa will demonstrate its V2G technology system in Madrid on March 12. Read more from Nissan. BMW denies reports that Apple will build a car based on the i3. German magazine Auto Motor und Sport said that such a deal was in the works, and that the Apple car could be sold by Apple and serviced by BMW. "We are in regular talks with companies from the IT and telecommunications sector, including Apple, concerning topics like connected vehicles," says BMW. "Developing or building a car is not a topic of these discussions." Anonymous sources say that Apple could have a car available for production in 2020. Read more at Automotive News Europe. BluepointLondon will take over the management of 60 EV charging stations from Transport for London. The 60 chargers are in the boroughs of Southwark and Sutton, and Bluepoint expects to take over management of charging infrastructure in other London boroughs as well. "A better maintained and more extensive charging infrastructure will mean more drivers are able to use electric vehicles and join the early-adopters who are already helping London reach lower emissions level," says BluepointLondon Director Christophe Arnaud. "We are very excited to be playing our part." BluepointLondon aims to manage 6,000 charging points in London by 2018. Read more in the press release below. Efficient Drivetrains, Inc. (EDI) offers plug-in hybrid conversions for GM light-duty trucks. The PHEV drivetrain offers all the performance of the original model, but reduces consumption and emissions by as much as 80 percent. It offers 30 to 40 miles of all-electric range plus enough energy to act as an idle-free power supply for tools and the like without depleting range. The EDI drivetrain can even be used to charge other EVs. Says EDI's Charlie Travis, "The light duty truck class is an important and high-volume vehicle category for fleet owners.

BMW readying impressive track-focused M Power App

There are a lot of questionable automotive apps that people put on their smartphones these days, but BMW has created what could be one of the most useful and integrated car apps ever. The new M Power App, which will be available this summer only for Apple iPhones, allows BMW owners a whole new way to record their performance on the street or on a track. During the launch of the recent BMW M6 Gran Coupe, BimmerPost was able to get a full demonstration of how this new app works.
Far more involved than the current M Power Meter, the M Power App records data from in-car sensors and acts as a telemetry tool to allow drivers to see how they did on a particular track. Aside from an overlay on a track map showing acceleration and braking applications as well as head-to-head comparisons, the app also shows a line graph of everything from brake and throttle inputs to g-force, fuel mileage and engine speed. A small visual on the screen also shows steering angle, and lap times and speeds can all be stored as well. The data can even be shared with others, whether for bragging rights or instruction purposes.
This app works on any newer BMW equipped with the BMW Apps option, but the phone must be tethered to the car and the data understandably cannot be viewed while driving. Scroll down for the video demonstration recorded recently at Austin's Circuit of the Americas.