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Xcar checks if BMW's i8 offers moves as electrifying as its looks

If you were to plot the general opinion about hybrids since their introduction among auto enthusiasts, the resulting graph would likely be shaped somewhat like a "V." In the beginning interest was high, simply due the novelty of these new powertrains, then the line would gradually fall as the models got the stereotype of being boring commuters. Today, though, things might be back on the upswing. Vehicles like the McLaren P1, Porsche 918 and BMW i8 are showing that a hybrid doesn't have to be synonymous for dull. In its latest video, Xcar Films aims to find out if BMW's electrified sports coupe actually earns the brand's old moniker as the ultimate driving machine.
While the focus here is on what the i8 is like behind the wheel, one of the main highlights for the viewer is the interesting ways that Xcar shoots the BMW. It's not necessarily a beautiful vehicle, but seeing it in motion reveals all sorts of little intricacies that still photos don't pick up. For example, our eye catches the flying buttresses and little crevices scooped out of the corners when we get a look at the rear. It's just a fun car to look at.
With its 1.5-liter, turbocharged, three-cylinder engine and electric motor, the i8 positions itself as the future of automotive performance. But its intriguing looks and cutting-edge use of carbon fiber would be wasted if the coupe didn't drive well. We won't spoil the final verdict, though, you'll have to watch the video above.

The next-generation BMW M5 starts here

The next-generation BMW 5 Series hasn't even arrived yet, but BMW is hard at work testing the hottest version of the popular sedan – the sixth-generation M5. Now admittedly, these photos might not look much like an M5. The wheels are big, but not uncommonly so. There's no wild and crazy body kit, or hugely flared wheel arches. But what's that in the back? Are those four exhaust tips? Why yes, yes they are. And take a second look at those wheels. Notice the pizza-pan-sized brakes and huge calipers? Yet another M5 giveaway. But as our spies rightly point out, even though this does represent development work on the next M5, it's a very early prototype. That could also explain the charge port on the driver's side front fender, a feature that we've seen on other 5 Series prototypes. This does not mean the next M5 will be a plug-in hybrid, however. What the next M5 will likely be, though, is all-wheel drive. This isn't a huge surprise, considering that the Mercedes-Benz E63 AMG has already gone AWD, while the Porsche Panamera Turbo and Audi RS6/7 have always had four driven wheels. BMW has even hinted at just such a development, with former M boss Dr. Friedrich Nitschke going as far as saying AWD could arrive on the next M5. "On our cars we are thinking of all-wheel drive, but it won't come before we get the successor of the M5 and M6," Nitschke said in an October 2013 report. "That's the timing and it's not practical to react in the current life cycles." At this point, it's simply too early to guess at when or where the next-generation M5 will debut. We're expecting the next-gen 5 Series at either the 2016 Geneva Motor Show or Auto China 2016 in Beijing. The next M5 could join it, although it's possible it'd get its very own debut at a later date.

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.