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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

Forget about greenlighting it, BMW is already testing the M2

One week ago, we reported, with some skepticism, that BMW had greenlit a car we've been waiting for since the 1 Series M Coupe was discontinued - the M2. Now, we have the first images of that new hotshot underoing testing in Germany.
What's our reasoning here? After all, this just looks like an M235i. Well, that camo is disguising swollen fenders designed to conceal wider tires. Now, these aren't production changes, and it's very likely that the eventual M2's fenders will look quite a bit different. According to our spy, the front fenders have been borrowed from the M235i Racing, while the rears are from an unknown source.
Our spies are also quick to point out a few other high-performance items on this mule. The cross-drilled brakes and blue M calipers are one such item, although we aren't sure how much they differ from the optional stoppers on the production M235i. The black wheels are borrowed from the M3 and M4, and are shod in what look like a sticky set of Michelin tires.

In Japan, you can buy your a BMW i3 on Amazon [UPDATE2]

UPDATE: The story's been updated to include a response from a BMW spokesman. UPDATE2: The story's been updated to include a response from a BMW's Germany headquarters. We love the "Customers Who Bought This Item Also Bought" section for this one. Sleeping bags, cotton T-Shirts and a BMW i3 plug-in vehicle. That's your average Amazon shopping cart, right? It could be in Japan, where the plug-in car is being sold to potential customers online. The online retailer, long the largest in the US, is posting listings of the i3 on its Japanese site, notes Yahoo News, and both the standard electric i3 and the one with the gas-powered range extender are available. There are almost 50 dealers in Japan that can sell the i3, the German automaker's first production plug-in vehicle, but BMW appears to be trying to extend its distribution reach a little further. Of course, it's not a simple point-and-click situation, as prospective customers who order the vehicle online will apparently get a follow-up phone call from a BMW representative asking for proof of both access to a charging station as well as a parking spot. "It's become a tradition that the BMW Group breaks new ground with BMW i and that also goes for the way the vehicles are sold, with several different sales channels being tested and used," a representative with BMW's Germany headquarters wrote in an e-mail sent to AutoblogGreen. "In Japan, a one-off test project, designed only for that market – has seen BMW i3 models offered via Amazon. The delivery and customer service of these vehicles is, of course, handled by authorized BMW i dealers in Japan." BMW started selling the i3 in the US last year, moving about 6,100 units in 2014 and almost 2,700 through the first quarter of this year. Related Videos: Related Gallery 2014 BMW i3: First Drive View 33 Photos News Source: Amazon, Yahoo! News via Green Car Reports Green BMW Electric Amazon online