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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Best electric sedans of 2024

While the American automotive trends tend to lean toward SUVs and trucks, and sedans seem to be dying out, there are some great four-doors out there in the EV market. They may not have the bulk, the high vantage point, or the storage capacity of the utes, but some folks still want a car that’s, well, a car. A sedan might not always have as much room to cram in a big battery pack, either, but they also donÂ’t weigh as much. They tend to be more lithe, sexy and agile. And theyÂ’re generally cheaper than their bigger brethren, too, though some of the full-size luxury sedans can still get well into six-figure pricing. If thatÂ’s not your thing, you can check out the best electric SUVs, but if youÂ’ve read this far, you probably enjoy sedans as much as us. WeÂ’ve tested quite a few, and these are the best electric sedans of 2024.   Best electric sedans below $60,000 Tesla Model 3 — $40,380 The Tesla Model 3 is one of just two sedans (along with the Hyundai Ioniq 6) to make it onto our list of best EVs under $50,000. ItÂ’s quite the value, too, with a starting price of just $40,380. ItÂ’s also fun to drive. Yes, it has some quirks, including too many vehicle functions residing exclusively in infotainment menus, but the Model 3's idiosyncrasies are easy to forgive based on its price and range, and they're things you can quickly get used to or possibly even appreciate. No wonder this EV is so popular.   Hyundai Ioniq 6 — $43,565 Of the sedans on this list, the Ioniq 6 is one of the most affordable (starting at $43,565), and one of the best. ItÂ’s quite efficient, with long driving range — up to 361 miles. Its cabin is creative in its design while being practical and comfortable. Interestingly, the Hyundai Ioniq 6 is the sportiest version of Hyundai and KiaÂ’s E-GMP cars, apart from the high-performance Kia EV6 GT. Its design, value, range, fast charging and other useful tech easily make it one of best electric sedans you can buy.   BMW i4 — $53,195 Though the BMW i4 is essentially an electric version of the 4 Series Gran Coupe, this EV sedan is something special. ItÂ’s packed with power and great driving dynamics in true BMW style. The rear-drive i4 eDrive40 is one quick car, but the i4 M50 is ridiculously fast. If you can get past the questionable nose and the iDrive 8 infotainment system, the i4 is an electric sleeper, and a performance bargain.

BMW 1 Series dead for 2014

BMW is temporarily abandoning the increasingly competitive and popular compact luxury segment, as it's announced that its 1 Series Coupe and Convertible will be discontinued for the 2014 model year, marking an ignominious end to a line that spawned a pair of excellent high-performance models during its life. Production on the Coupe officially ended in August, while convertible production was taken offline in June.
And while we're mourning the loss of the 1 Series, we're left wondering about the status of its replacement, the 2 Series. That car, which we've already seen inside and out and know the specs on, is expected to make its debut at the 2014 North American International Auto Show in Detroit, although it's unclear just how quickly BMW will get it to showrooms. Assuming BMW doesn't have a bumper crop of already-built 2013 models to hold them over, that leaves Munich-based manufacturer somewhat vulnerable, particularly as Audi and Mercedes-Benz are both launching new models in the compact-premium space vacated by the 1 Series. Any delay in the arrival of the 2 Series could be bad news for BMW, especially if the public is receptive to the new Audi A3 and CLA-Class (early signs suggest that the baby Benz has traction).
In addition, BMW has made a number of changes across the rest of its lineup which are listed below in the official press release. Some of the notable changes, though, include a revised 445-horsepower twin-turbocharged V8 on the 5 Series, a limited-edition Frozen Brilliant White Edition for the 6 Series and the rollout of a new, touchpad-equipped version of iDrive on a number of BMW models. Scroll down for the full press release from BMW.