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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

2015 BMW M3 and M4 configurator launched, no lunch hour safe

BMW has just made your lunch break a little more interesting by launching the configurators for the M3 and M4. Pricing and options for the new sports coupe and sedan was revealed just a few days ago, but it's always more fun to see the visual effect your personalizations have on the bottom line.
The M3 and M4 start at $62,000 and $64,200, respectively, without a $925 destination charge. However, as soon as the configurator is opened, both models default with metallic paint ($550) and the M Double-clutch Transmission ($2900), plus extended leather on the M3 ($950) and full leather on the M4 ($3,500). This is basically the way they were shown when displayed at auto shows. Of course, there's nothing preventing users from setting up these performance machines however they like.
So sit down at your desk with a cup of coffee or a sandwich and create your perfect German sport sedan or coupe. It's always fun to see how much money can be spent on a dream car.

Latest Forza Horizon 3 car pack features a Skyline and a fast Swedish wagon

The steady stream of Forza Horizon 3 car packs shows no signs of slowing down, and the latest Rockstar Energy Drink pack includes enthusiast favorites such as the R31 Skyline and the Volvo V60 Polestar. The car pack also features a couple of sporty two-doors and some off-road oriented machines. Luxury-minded players will be pleased to see both the Bentley Bentayga and BMW i8 make an appearance. People more concerned with ultimate performance will have a different pair to consider. Players will want to check out the Ford trophy truck for busting dunes, and the Radical RXC Turbo for race-car levels of pavement performance. Finally, yet another classic Aussie muscle car appears in the pack: the 1972 Ford Falcon XA GT-HO. For those interested in the new rides, this car pack is included in the Forza Horizon 3 Car Pass, or can be purchased on its own. If only one or two vehicles are must-haves, it's also possible to purchase the cars individually. Related Video: Related Gallery Forza Horizon 3 Rockstar Energy Car Pack Image Credit: Turn10 Studios / Playground Games Toys/Games Bentley BMW Ford Volvo Videos bentley bentayga nissan skyline volvo v60 polestar forza horizon 3