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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Ken Block and friends race light in silly-beautiful Castrol commercial

How does one make fast, loud, drifting cars better? Well, you can add more fast, loud, drifting cars or you can add lasers. Either or, really. In this case, Castrol did the right thing and added both, creating a highly stylized commercial for its Edge Titanium motor oil starring South African racer Adrian Zaugg, BMW factory driver Augusto Farfus, Audi DTM and Le Mans staple Mike Rockenfeller and some bloke named Ken Block.
Their cars? No surprise, but Block is in his Ford Fiesta GRC, while Zaugg samples a Lamborghini Aventador and Farfus and Rockenfeller drive along party lines, with a BMW M4 and an Audi R8, respectively. And those cars look good, too, thanks to the creative light and laser work on display.
Take a look below for the video from Castrol.

You might be able to get a BMW i3 for just $24,944

Who wouldn't want to save 44 percent off the price of a new car, especially one as high-tech and green as the BMW i3? For some lucky buyers in Colorado, the luxury plug-in car will be purchasable for just $24,944. Compare that to the standard base MSRP of $42,400. The special deal is being organized by Drive Electric Northern Colorado (DENC), a group of EV advocates that, among other things, organizes group purchases of plug-in vehicles to get every participant a discount. This group buy lops $6,000 off the price of a 2015 i3, and when you combine that with the Federal tax savings of up to $7,500 and the Colorado state tax incentive of up to $6,000, you can end up paying around 44 percent less than the base MSRP. Of course, there are asterisks involved. The fine print says that the deal is only valid at the BMW Center in Loveland, CO, which is the dealership that DENC negotiated with. Supplies are also limited and you have to use BMW Financial Services Owner's Choice program to finance the vehicle. If you want in on the i3 deal, you'd better hurry, because the special price only lasts until January 4, 2016. Colorado seems to have a thing for group buys, with offers for $10,000 Nissan Leafs (also organized by DENC) and cheap rooftop solar available this past year. As good as this latest deal is, it's not the best price we've ever seen for an i3. That would be free, with the tiny requirement that you need to buy a half-million dollar tear-down report from Munro Associates. Featured Gallery 2014 BMW i3 View 107 Photos Green BMW Green Culture Electric colorado