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Auto blog
Bryant Gumbel and Katie Couric equate BMW i3 with the Internet
Mon, Jan 26 2015BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video:
BMW revisits its 8 Series
Thu, 04 Jul 2013So why would BMW choose July 2 to release a retrospective on the 8 Series? Could it have something to do with the recent unveiling of the Pininfarina Gran Lusso Coupe concept, another sleek, B-pillarless V12 two-door, at this year's Villa d'Este? We have no idea, but the timing is likely coincidental.
This three-minute look at the 8 Series talks to Niels Hamann, who was smitten with the long-hooded coupe when it appeared in 1989 and finally bought one in 2004. Hamann also happens to be a project manager at BMW, and that came in handy when he wrote a book detailing every aspect of what was BMW's flagship for ten years but to the chagrin of many only managed one generation.
While we wait for the next clue about the Gran Lusso - 8 Series connection, check out the video below.
Toyota, Mercedes, BMW top automakers included in List of Best Global Brands
Tue, 01 Oct 2013Interbrand, a consultancy firm, has published its 13th annual list of the best global brands. Besides seeing some shakeups at the top - Apple and Google unseated Coca-Cola (a company that has dominated the survey since its birth), the 100-item list features 14 automakers, most of which enjoyed double-digit gains in brand value.
Toyota managed to retain its spot as the study's top automaker. It finished the survey in 10th position overall (the same as last year), despite a 17-percent improvement in its brand value, from $29.33 billion to $35.34 billion. Mercedes-Benz, BMW and Honda all made the top 20, at 11th, 12th and 20th place, respectively. Hopping a ways down the list, we come across Volkswagen in 34th place, up from 39th in last year's study, with a brand value of $11.12 billion, a 20-percent improvement over 2012. Ford and Hyundai round out the automakers in the top 50, at 42 and 43.
Porsche made the largest year-over-year gain of any automaker, with its brand value increasing 26 percent to $6.47 billion. Chevrolet meanwhile, cracks the list for the very first time at 89th place. As Interbrand notes, Chevy's inclusion is notable because of the sheer number of vehicles it moves for General Motors and its recent push in developing markets. The final interesting note on this survey is the position of an automaker that takes its name and logo more seriously than perhaps any other - Ferrari. The Italian exotic manufacturer finished 98th out of 100, with just $4.01 billion in brand value, a six-percent improvement over 2012.