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BMW planning Zhi Nuo Chinese sub-brand, may export models

Automakers continue to pour big money into the developing market that is China, and new sub-brands born of joint ventures with domestic partners crop up on what seems like a weekly basis. The latest? According to reports, BMW and its Chinese ally Brilliance are forming a new sub-brand called Zhi Nuo ("The Promise") that will likely rely on existing or older BMW products as a basis for new models.
Previous reports had indicated that the sub-brand could build its offerings based on an older 3 Series model (presumably the E90 series), but newer rumors have the X1 crossover (shown) factoring in. The Zhi Nuo brand could receive its official unveiling as soon as later this month at the Shanghai Motor Show.
Perhaps most interestingly, Automotive News Europe reports that the automaker's ambitions for Zhi Nuo may extend beyond China's borders. It's not clear what markets BMW may be eying, but executives admit the company hasn't ruled out Europe.

BMW is the US auto industry's leading exporter

Which automaker do you think ships the most cars out of North America, one of the Detroit Three or perhaps one of the Japanese automakers? Nope. It turns out the BMW's Spartanburg, SC, factory is the biggest automotive exporter from the continent in the United States. According to a recent profile by Bloomberg looking at the plant's 20th anniversary, Bimmer's southern ops sends out more vehicles than all of Michigan combined.
When the Spartanburg factory opened up in 1994, its success was hardly assured, largely because of South Carolina's relatively small economy at the time. However, BMW picked the site because of its proximity to East Coast shipping that made it easier to move engines and transmission in from Germany and export vehicles back to Europe, according to Bloomberg. The Bavarians clearly made the right choice.
Today, the plant has developed into an absolute powerhouse. The factory currently assembles the X3, X4, X5 and X6 and exports about 70 percent of the vehicles built there. Things are only getting better. BMW is investing $1 billion through 2016 to boost annual production from the current 300,000 units up to 450,000 and to build a new flagship crossover called X7. The expansion also adds a further 800 jobs there to take total employment up to about 8,800. Including the latest financing, BMW has put over $7.3 billion into the factory since it opened, notes Bloomberg.

BMW just the latest automaker to realize China will want a lot of EVs

News about China and cars isn't in short supply these days. With several of the world's largest cities, millions of cars on the road and huge problems with air pollution, it's no wonder that the nation is trying to make some changes. Along with decommissioning many of its aging vehicles, China is also expected to see huge growth in its electric vehicle market. BMW, as other automakers already have done, sees this as an opportunity to sell more cars. "We expect that the Chinese car market for electromobility will become the largest markets for those cars in a few years," says Karsten Engel, BMW's China head. BMW is collaborating with Shanghai's State Grid municipal power company to put public EV charging points at the former World Expo site, and the city plans to create 45 more by the end of the year. These will charge many different vehicles made by BMW and other brands. Tesla, which began delivering its Model S to China last month, plans to build its own supercharger network for the country. BMW plans to begin selling the battery-powered i3 and i8 plug-in hybrid in China this fall. BMW hopes to sell more than 400,000 vehicles in China this year. Fewer than 1,000 of those will be the i3, though, says Engel, due to a lack of supply. So far, China is falling drastically behind its own targets to get EVs on the road. With a goal of 500,000 by 2015, fewer than 70,000 EVs are currently operating in China. This numbers gap doesn't necessarily mean that the demand is or isn't there yet, but more and more automakers are betting it will be, and soon. Volkswagen is planning a fleet of electrified models for China by 2018 (at least 15 models according to Bloomberg). Daimler is teaming up with China's BYD to build EVs (and, of course, Your Dreams). Other Chinese companies are getting into the game as well. Featured Gallery 2014 BMW i3: First Drive View 33 Photos Related Gallery 2015 BMW i8: First Drive View 62 Photos News Source: Bloomberg via Automotive News EuropeImage Credit: Copyright 2014 Sebastian Blanco / AOL Green BMW Tesla Electric Shanghai charging station pollution exports