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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Formula E gets wireless-charging BMW i8 safety car [w/video]

Racing series typically select a safety car appropriate to the kinds of racecars for which they'll be setting the pace. So you might find a Mercedes SLS pacing a Formula One grand prix, for example, and you're more likely to find a BMW M4 on duty at a DTM race and a Chevy Camaro or SS on an oval speedway for a NASCAR or Indy race. It would only stand to reason, then, that the FIA Formula E Championship kicking off next month in Beijing would press a plug-in into service as its safety car. But the organizers didn't go for your run-of-the-mill Nissan Leaf or Toyota Prius.
No, the safety car for Formula E will be a BMW i8 specially modified for the occasion. As you can see from the video below, the hybrid sports car packs a full roll cage, racing buckets with harnesses, special communications systems and on-board fire extinguishers. But that's not all.
In partnership with technological partner Qualcomm, the Formula E support fleet - including two examples each of the i8 and i3 - will feature inductive charging. So while one is out on the track, or at least sitting at the end of the pit lane waiting to be deployed - the other will be charging wirelessly. The vehicles are still pending FIA approval, and only one has been outfitted with the Qualcomm Halo wireless charging system (with the others to be retrofitted later), but they were all on hand for the recent practice race at Donnington Park.