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2015 BMW M3 Sedan

BMW's all-new M3 Sedan is dynamically nearly identical to its two-door M4 Coupe sibling: a stopwatch reveals that both are sub-four-second cars to 60 miles per hour, a racetrack proves that the mechanical twins are equally as adept on a road course and a full afternoon of driving on public roads demonstrates that each possesses talented everyday adaptability.
Yet after driving both BMW models back-to-back over two full days in Portugal, it's clear there are a few noticeable differences, both objective and subjective, that don't require instrument testing to reveal. All it takes is a few hours behind the wheel of both cars to conclude that one is slightly more agile, and the other a bit more twitchy. One has better outward visibility, while its counterpart is unquestionably more convenient.
It is the little things - subtleties attained through seat-of-the-pants observations - that eventually allow me to choose a favorite.

BMW 225xe and 330e get official ahead of Frankfurt

BMW is going green at the 2015 Frankfurt Motor Show with the launch of the 225xe and 330e plug-in hybrids, but the Bavarians are spilling the beans about them early. The models are the latest to use Bimmer's eDrive tech that's derived from the i3 and i8. The modular system allows the automaker to roll out PHEVs through its range. For the new 225xe, eDrive makes for an all-wheel drive, PHEV version of the brand's usually front-wheel drive wagon. Other than the door hiding the charging point, the vehicle looks the same as other versions. Underneath the skin, it uses a 134-horsepower, 1.5-liter turbocharged three-cylinder to spin the front-wheels through a six-speed automatic. An 87-hp electric motor with a 7.7-kWh lithium-ion battery turns the rear, and the result is a total system output of 221 hp and 284 pound-feet. BMW claims a sprint to 60 miles per hour in 6.7 seconds, but this 2 Series shines in fuel economy with between 112 and 118 miles per gallon on the European cycle. Multiple driving modes let the driver find the right mix of power and mileage, but the electric range is only 25 miles. Like the standard version, there's no chance of the 225xe coming here, but prices in Germany start at 37,800 euros ($42,050, at current rates) later this year. For buyers wanting BMW's iconic 3 Series as a PHEV, there's the 330e. Again, the only major styling difference is the charging door on the front fender. Its 87-hp electric motor and 181-hp, 2.0-liter turbocharged four-cylinder both send power to the rear wheels. The result is a total system output of 248 hp and 310 lb-ft. The 330e maintains a 50-50 weight distribution, and fuel economy on the European cycle is rated between 112 and 124 mpg. Even with that efficiency, the 330e can get to 60 in 6.1 seconds. The 7.6-kWh lithium-ion battery allows for 25 miles of EV range, too. BMW's gargantuan press release goes into exhaustive detail about every technological element in the two new models. You can check out all of those details below ahead of the Frankfurt reveal, below. BMW eDrive – the latest generation. 1. BMW eDrive technology. Setting a new benchmark for efficiency. The innovative BMW eDrive technology in the new BMW 225xe and new BMW 330e once again underlines BMW's leading role in the premium segment when it comes to powertrain electrification. BMW eDrive technology includes a number of cutting-edge plug-in hybrid components and makes a significant contribution to reducing fuel consumption and emissions.

Google reveals Alphabet, but BMW already owns that trademark

Google co-founder Larry Page unveiled a surprise restructuring yesterday with the announcement of Alphabet, a new company that owns Google and all of its semi-related products. Google's stock soared five percent directly after the announcement, the world was busy dissecting the meaning of alpha and bet, and things looked rosy for the new company. However, there could be one problem: BMW owns the trademark and .com domain for "Alphabet." And it doesn't want to sell, a spokesperson tells the New York Times. BMW's Alphabet provides service packages to corporations with vehicle fleets. In terms of trademark infringement, it's no problem for two companies to have the same name, as long as there's no possibility of confusion for customers. In this case, there is at least one clear connection between the two organizations: BMW is a car manufacturer and Alphabet owns Google, which has a line of self-driving cars. BMW is looking into the possibility of trademark infringement, NYT reports. As for the Alphabet domain, Google's new company has secured abc.xyz, so BMW can continue using alphabet.com without worry – except for the apparent traffic overload that hit the site after Page's announcement. Google's Alphabet has a different domain issue to tackle: China has blocked its new site, despite expansive local coverage of the restructuring, Fast Company reports. This article by Jessica Conditt originally ran on Engadget, the definitive guide to this connected life. News Source: The New York TimesImage Credit: Associated Press Government/Legal BMW Technology trademark alphabet