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Not just 'our logo on a sail': Automakers gain technology from America's Cup

HAMILTON, Bermuda - From water taxis that "fly" on hydrofoils to aircraft wings and cutting-edge car steering wheels, the America's Cup has produced technology with potential far beyond its "foiling" catamarans. With their focus on carbon fiber and aerodynamics, the teams that fought for the America's Cup attracted partners including planemaker Airbus and automotive groups BMW and Land Rover, who were keen to learn from them. One area where this is likely to have an impact is in harnessing "foiling" technology, where the America's Cup boats "fly" above the water on foils, cutting water resistance. "Foiling in small electric boats will most likely appear on rivers in major cities. We are just at the beginning of the foiling adventure," Pierre Marie Belleau, head of Airbus Business Development, who managed its partnership with Larry Ellison's Oracle Team USA, told Reuters. The space-age catamarans used in the 35th America's Cup, which ended in victory for Emirates Team New Zealand this week, can sail at maximum speeds of 50 knots (57 mph) and have more in common with flying than sailing."CARBON FIBER RELATIONSHIP" For Jaguar Land Rover, which sponsored British sailor Ben Ainslie's attempt to win the cup, the relationship is a strategic one with a focus on technology and innovation. "We don't just get our logo onto a sail," Mark Cameron, JLR's Experiential Marketing Director, said by telephone, adding that the carmaker would be providing more designers to help Land Rover BAR with technology for their next campaign. "This is a dynamic sport that is developing fast. ... It's moving quickly just like the car industry is moving quickly. It's all changing," Land Rover produced a special steering wheel for Ainslie to use in the America's Cup, with in-built gear shift paddles that allowed him to adjust the catamaran's "flight" levels. The relationship is similar between BMW and Oracle Team USA, with the German automaker focused on areas including the electronics in the wheel used by skipper Jimmy Spithill, the development of carbon fiber used to make the boat and its components, and the aerodynamic testing. "We like to think of ourselves more as a partner than a sponsor. We have a very strong carbon fiber relationship," Ian Robertson, who is the BMW management board member responsible for sales and brand, told Reuters between races. "This is a dynamic sport that is developing fast. ... It's moving quickly just like the car industry is moving quickly.

2015 BMW Alpina B6 xDrive Gran Coupe priced from $118,225* [w/poll]

If you're in the market for a high-performance BMW and you live in Europe, you've typically had two range of options at your disposal: you could go for one of BMW's own M models, or turn to Alpina. Though technically independent of BMW, Alpina is about as close to the manufacturer as a tuner can get, and many of its models are offered through BMW's own dealer network.
That's overseas, but in the North American market, BMW has typically taken a different approach, offering just one Alpina model - the B7 - to fill in for a lack of M7 performance sedan. That all changes, however, with the debut of the BMW Alpina B6 xDrive Gran Coupe.
Slotting in alongside the M6 Gran Coupe, the Alpina B6 xDrive Gran Coupe is marginally more expensive and slightly less powerful, but makes up for those relative (and negligible) shortcomings in spades. Both are based on the 6 Series Gran Coupe and both pack a 4.4-liter twin-turbo V8, but with key differences. Where the M6 produces 560 horsepower, the Alpina offers 'only' 540. But where the M6 channels 500 pound-feet of torque to the rear wheels through a seven-speed dual-clutch transmission, the Alpina drives 540 lb-ft to all four wheels through an eight-speed automatic.

So, how do you actually pronounce that automaker's name?

You probably have that friend who always says Porsche wrong, or maybe it's someone who keeps reminding you it's actually two syllables. Whichever side of the pronunciation debate you fall on, you'll find someone to root for in the video above. And before you ask, this was all the video team's idea. So don't get mad at me for being the voice of reason. BMW Chevrolet Hyundai Nissan Rolls-Royce Videos Original Video nissan qashqai