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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Next-gen BMW 5 Series sedan spotted with production body, possible PHEV

The current BMW 5 Series is just a few years old since its 2009 debut, but the Bavarians are already preparing to put the model out to pasture. Here's our first glimpse at the production bodywork for the next-gen sedan after spotting the wagon version during testing – twice. While the cladding and swirling camouflage make specific details difficult to discern, it doesn't look like we should expect any massive changes in design language from the new model. The nose appears to dip a bit more at the tip of the front end, but otherwise there's no way to mistake this as anything other than a 5 Series. Squint hard enough at the front left fender and you can notice what seems to be a small door. Our spies think that this might be hiding the charging port for a plug-in hybrid version. While the styling doesn't appear to be changing much, the next 5er reportedly has a new platform underneath the skin that supposedly will help it shed around 220 pounds. The debut for this lighter but likely similar looking BMW is expected sometime in 2016.

BMW X1 testing is underway

It was just a few weeks ago that we got our first glimpse of the next-generation BMW X1, riding around on a flatbed. Now, we have the first batch of images of the small crossover moving under its own steam.
Like the previous round of photos, BMW's psychedelic camouflage is on hand to obscure sheetmetal details, but our intrepid spies still managed to discover a bit about the new X1. It's internal code-name will be F48, and it will sit on the same platform as the next-generation Mini and the BMW 1 Series GT. And for those keeping track at home, those are both front-drive platforms.
The reasoning for the X1's new layout, though, is understandable. Front-wheel drive is more space efficient and affordable, which are kind of big deals to customers. The next X1 won't be limited to its front wheels, though, as BMW's xDrive system is almost a certainty on higher-end trims.