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BMW 2 Series Coupe priced from $33,025* ahead of Detroit debut

BMW is definitely going to have its hands full at next month's Detroit Auto Show. The big news might be the debut of the M3 and M4, which were previewed in our Deep Dive, but joining those performance cars under the bright lights will be the all-new 2015 BMW 2 Series Coupe.
While we already know most of the details about the 2 Series and its available M Performance parts, BMW has now announced that the Coupe will go on sale in the first quarter of next year with a starting price of $33,025 (*plus $925 for destination) for the base 228i. This price is about $1,500 more than the current 1 Series Coupe, which starts at $31,500, while the M235i's starting price of $44,025 is almost $500 more than the existing 135is Coupe. There is still no indication as to when we'll see 2 Series Convertible unveiled.
In addition to new M cars and the 2 Series, BMW's display will also reveal another new color-theme package for the Z4. Last year we saw the Hyper Orange package, and this year will give us the Ivory White Burnt Sienna Z4 available in an exclusive Sparkling Brown Metallic exterior paint color. Scroll down for the full press release of production vehicles BMW has planned to showcase at Detroit's Cobo Hall next month.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

BMW says X5 xDrive40e PHEV will get 55 MPGe

This is one vehicle that Sammy Hagar can actually drive 55. Miles on the equivalent of a gallon of gas, that is. BMW has starting talking about details of its first-ever production plug-in hybrid CUV, and the latest are centered on the model's projected miles per gallon-equivalent figure. Bimmer is now saying the its X5 xDrive40e PHEV will get a robust 55 MPGe on the US EPA scale (on the European scale, the vehicle's expected 77 or 78 grams of CO2 per kilometer would translate to around 70 mpg). The model, which pairs 2.0-liter twin-turbo four-cylinder engine with an electric motor, will be able to go as far as 13 miles on electricity alone, and also hit 75 miles per hour using just the battery. BMW first unveiled the model at the Frankfurt Motor Show in 2013. The CUV, which will have full-time all-wheel drive, will have some guts, too. The model will deliver 308 horsepower, including 111 from the electric motor alone. As a result, the X5 xDrive40e will be able to scoot from 0-60 miles per hour in 6.5 seconds. Not exactly Tesla Model S quick, but peppy nevertheless. US and European sales for the model-year 2016 version will start this fall. The model will be produced at the company's plant in Spartanburg, SC. Take a look at BMW's press release below. Show full PR text The BMW X5 xDrive40e Launches the Next Chapter of EfficientDynamics with its First Ever Plug-in Hybrid Sports Activity Vehicle The new BMW X5 xDrive40e. The first plug-in hybrid BMW Sports Activity Vehicle Up to 13 miles of zero-tailpipe-emission pure electric driving Preliminary fuel economy estimates up to 55 MPGe 0-60 mph in just 6.5 seconds Woodcliff Lake, N.J. – March 17, 2015 ... The BMW X5 xDrive40e, the company's first plug-in hybrid Sports Activity Vehicle, charts the next chapter of BMW's ongoing EfficientDynamics initiative. Benefitting from the groundbreaking work by BMW i on electromobility, the X5 xDrive40e combines the company's award-winning 2.0-liter TwinPower Turbo four-cylinder engine with an electric motor, powered by a lithium-ion battery, integrated into its 8-speed automatic transmission. This newest BMW SAV can travel approximately 13 miles on pure electric power, ideally suited to short commutes and quick trips around town. Working in concert, the gasoline engine and electric motor puts out 308 horsepower and produces 332 lb-ft, enough to propel the X5 xDrive40e from 0-60mph in just 6.5 seconds.