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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW plugs in new X5 xDrive40e PHEV crossover

BMW broke with its own convention when it rolled out the original X5 back in 1999, and did it again when it launched the i3 and i8 plug-in hybrids in 2013. Now it's bringing the two together with the reveal of the new X5 xDrive40e. Based on the third-generation F15 model and previewed by the X5 eDrive concept at the 2013 Frankfurt Motor Show, the X5 xDrive40e is the first PHEV from the core BMW brand. Its hybrid powertrain pairs a 2.0-liter turbo four (itself good for 245 horsepower and 258 pound-feet of torque) to an electric motor integrated into the eight-speed automatic transmission (contributing another 113 hp and 184 lb-ft) for a total combined output of 313 hp and 332 lb-ft. That makes it more powerful by both counts than the six-cylinder X5 xDrive35i (though considerably less so than the V8-powered xDrive50i), giving it a quoted 0-62 time of 6.8 seconds and an electronically limited top speed of 130 mph. But it can travel up to 19 miles on electric power alone, at which top speed is limited to 75 mph. BMW has mounted the 9-kWh lithium-ion battery pack underneath the luggage floor, limiting cargo capacity to between 17.65 and 60.7 cubic feet, depending on how you set up the rear seats. An adaptive suspension keeps it all on an even keel, with power transmitted to all four wheels through a permanent all-wheel-drive system. An M model it is not, but the Bavarian automaker will offer it with an M Sport package. Full details on pricing and availability have yet to be announced, but the X5 xDrive40e is set to hit European dealers in the fall. The BMW X5 xDrive40e The first plug-in hybrid production car from the BMW core brand is a Sports Activity Vehicle. Permanent all-wheel drive and the BMW EfficientDynamics eDrive technology endow the BMW X5 xDrive40e with sensational sportiness and supreme poise on the one hand and outstanding efficiency on the other. With a total system output of 230 kW/313 hp generated by a four-cylinder petrol engine with BMW TwinPower Turbo technology and a synchronous electric motor, the BMW X5 xDrive40e achieves a combined fuel consumption of 3.4 – 3.3 litres per 100 kilometres (83.1 – 85.6 mpg imp) and a combined electricity consumption of 15.4 – 15.3 kWh over the same distance. CO2 emissions come in at 78 – 77 grams per kilometre (figures according to EU test cycle for plug-in hybrid vehicles, may vary depending on the tyre format specified).

Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video: