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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

BMW M6 gets new Competition Package

With 560 horsepower on tap, the BMW M6 is already plenty powerful and capable. Those looking for an extra boost, however, may be interested in the new Competition Package. While BMW already offered a Competition Package before, the new one is even more powerful. Where the 4.4-liter twin-turbo V8 in the standard M6 produces 560 hp and the previous Competition Package boosted that to 575, the new one bumps it up to a nice round 600 – torque jumping from the standard 501 lb-ft to 516 with the new package. That means the M6 Coupe with the new package in place will now run to 62 miles per hour from a standstill in 3.9 seconds and on to 124 mph in 11.8. Top speed is electronically limited (as usual) to 155 mph, but can be derestricted to 189 if you also specify the M Driver's Package. Of course, this upgraded M6 isn't all about straightline speed: the package also includes firmer springs, dampers and anti-roll bars, as well as a retuned differential, steering and stability control. Unique 20-inch alloys and black chrome tailpipes also form part of the package that will be available for the M6 Coupe, Gran Coupe and Convertible starting in July. Before you get too excited, keep in mind this announcement is for Europe. We're standing by for information on US availability. In the meantime, check out all the details in the press release below. More potent Competition Package for BMW M6 Coupe, BMW M6 Gran Coupe and BMW M6 Convertible. Munich. In July 2015 BMW M GmbH will replace the existing Competition Package for the BMW M6 Coupe, BMW M6 Gran Coupe and BMW M6 Convertible with an upgraded version. The new Competition Package has been developed with a keen eye on enhancing driving dynamics. It includes a power boost for the 4.4-litre V8 petrol engine with M TwinPower Turbo technology (BMW M6 Coupe/BMW M6 Gran Coupe/BMW M6 Convertible: fuel consumption combined: 9.9/9.9/10.3 l/100 km [28.5/28.5/27.4 mpg imp]; CO2 emissions combined: 231/231/239 g/km)* of 29 kW/40 hp over the standard unit, to 441 kW/600 hp. Peak torque also rises, from 680 Nm (501 lb-ft) in standard tune to 700 Nm (516 lb-ft), and is available across an extremely wide rev band – between 1,500 and 6,000 rpm. New personal best for the BMW M6 Coupe: 0 – 200 km/h (124 mph) in 11.8 seconds. The three model variants impress with outstanding performance when fitted with the new optional Competition Package.

Electrified BMW X1 spotted testing

So here's something interesting. This might look like an ordinary BMW X1, but take a closer glance - those stickers on the side read "hybrid test vehicle," and around back, there doesn't appear to be a tailpipe at all. But does this mean that BMW is working on a straight-up all-electric version of its smallest crossover? Let's hypothesize for a moment.
Just because we can't see a tailpipe in these photographs doesn't mean there isn't one somewhere under there. And while those hybrid stickers are an indication that there's some sort of electrification going on underhood, it could just be for a forthcoming gasoline-electric version of the X1. Lexus recently confirmed it would be bringing a small hybrid CUV to market that will compete in the X1's space, so perhaps BMW is working on another powertrain option to offer when its littlest crossover gets refreshed.
Also consider that Toyota collaborated with Tesla to bring back the RAV4 EV, which would sort of compete with the X1, so it also stands to reason that perhaps this is an early test mule for a larger all-electric vehicle in the upcoming, eco-minded BMW i range. Our spies seem pretty confident that the prototype seen here is indeed an all-out EV, but we just can't say with certainty without more evidence.