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BMW expands Takata airbag recall nationwide, 140k 3 Series affected

Following the urging of the National Highway Traffic Safety Administration, BMW has expanded its recall of vehicles equipped with Takata airbag inflators to cover the entirety of the United States, rather than just high-humidity areas. That means there are about 140,000 owners of 2004 to 2006 model year BMW 3 Series coupes, convertibles, sedans and wagons (that means owners of both E46 and E90 3ers should take note). It's unclear if this recall includes the high-performance M3 Coupe and Convertible. With the expansion of its airbag recall, BMW joins Honda, Mazda, Ford and Fiat Chrysler in moving from a regional to a nationwide recall of vehicles equipped with Takata airbags. According to Reuters, BMW claims none of its vehicles have been subject to the potentially harmful airbag deployments.

BMW 3 Series eDrive plug-in hybrid spotted in development

BMW has shown its commitment to the development of hybrid and electric powertrains in recent years, with vehicles in its ActiveHybrid range, electrics like its BMW ActiveE and range-extended EVs like the i3 and i8. Plug-in hybrid-electric vehicles are clearly top-of-mind for the German automaker. We saw spy shots of the PHEV BMW X5 eDrive prototypes about a year ago, and now our shooters have come through with a 3 Series-bodied version of the technology, as well.
In addition to the obvious "Hybrid Test Vehicle" designation you see on the bodysides of this 3er, we also note that a second 'fuel cap' - presumably hiding the electric charge point - is in evidence. It's a fairly safe assumption that this 3 Series is making use of the same turbocharged four-cylinder engine and electric motor configuration that the X5 eDrive used. In the case of the X5, that meant a top electric-only speed of 75 miles per hour, with a range of just under 20 miles, and 0-62 mph in under 7 seconds. With considerably lighter, compact sedan bodywork clothing the PHEV drivetrain, we'd guess that the 3 Series eDrive could improve on each of those numbers.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.