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Why BMW doesn't plan to integrate Apple's iOS in the Car

While watching Apple introduce iOS in the Car during its WWDC keynote on Monday, we wondered how automakers, even the 14 who've already signed up to integrate this new in-car functionality of iOS 7, will feel about having the Cupertino company's mobile operating system supplant their own in-car systems. After all, some OEMs like Ford, General Motors and many luxury automakers have sunk millions of dollars into developing their own advanced infotainment, navigation and communication platforms like MyFord Touch, CUE and older systems like iDrive.
One automaker has now spoken up. A BMW spokeperson was interviewed by someone in the news department of British auto dealer group Arnold Clark and confirmed that the company would not be getting in line to integrate iOS in the Car anytime soon. The reason, as we suspected, is that BMW believes its own products developed over the last decade are both plenty good and already so deeply integrated with other systems of the car that, as told to Arnold Clark, "it would not be that straightforward to start changing all of the architecture of a car as has been implied [by Apple]."
While BMW isn't interested in spending more money to integrate Apple's services and functionality over its own, it has spent a good bit already to integrate iPhone functionality in its cars, including the relatively rare ability to support iPod Out and display Apple's own interface on Mini models with the optional Mini Connected feature, as well as committing to integrate Siri 'Eyes Free' functionality.

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

2015 BMW 1 Series facelift revealed [w/video]

While we don't get the BMW 1 Series at all in the US anymore, European buyers are getting a refresh of the luxury compact hatchback for the new year. Unlike the German brand's recent work on the 6 Series, the work is actually noticeable and improves things nicely. Up front, BMW keeps the changes subtle. The lower airdam is tweaked with larger air intakes and less chrome than before. The redesign and better sealing around the reshaped, narrower headlights also help optimize airflow and – in our eyes – improve aesthetics. LED running lights are standard now, and full LED units are optional. The more striking changes come at the back, where the 1 Series now wears the Bavarian brand's latest L-shaped taillights. The lights wrap around the sides and cut into the hatch to create a much more visually interesting look. The lower apron gets some small changes as well, and it all works together to create a more cohesive look. The BMW hatchback also gets some engine tweaks to go with its updated style. A new 2.0-liter four-cylinder is offered in 150-, 190- and 224-horsepower tunes. For those who want the best fuel economy, the 116d EfficientDynamics Plus makes 116 hp from a 1.5-liter turbo diesel and features active air flaps and redesigned kidney grille bars for better aero. The top-spec M135i with its 3.0-liter turbocharged inline-six gets a six-hp boost to 326 hp, too. Updates to the eight-speed automatic give it longer gearing and predictive shifting based on the vehicle's navigation system data. All of the new models hit the market in Europe later this year, specifically in late March for the UK. Read below for BMW's full list of tweaks and changes and to see it in motion on video. The BMW 1 Series for 2015 16.01.2015 Nearly two million 1 Series models have been sold since the introduction of the first 1 Series generation ten years ago. This latest incarnation builds on the winning formula of these three- and five-door predecessors with new power units from the latest BMW engine family, additional EfficientDynamics technologies fitted as standard, and careful enhancements to the exterior and interior design. The level of standard equipment is now even higher, new options have been added and with new mobility services from BMW ConnectedDrive, there are even more ways to increase the functionality and personalisation of the new 1 Series.