2005 Bmw M3 Coupe! Smg Nav Heated-sts Competition-pkg Pdc Xenon Moonroof 19"whls on 2040-cars

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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Dinan S3-R BMW 1M Coupe

I nearly shed tears a few years ago upon learning that BMW was only planning to produce a very limited quantity of its then-new 2011 1 Series M Coupe. In simplest terms, the two-door was a 1 Series fitted with a modified version of the automaker's twin-turbocharged 3.0-liter inline-six, and the running gear (gearbox, driveshaft, axles) from contemporary M3 models. It was also a return to form for the brand. Aggressively short and stubby in stature but packing telltale flared wheel arches that hinted at its potential, the four-seater was a spiritual successor to the original (and much loved) E30 M3 from decades earlier.
After spending a day with the original high-performance 1 at New York's Monticello Motor Club, I declared, "The little coupe with the big flares is old-school retro cool and deliciously fun to drive ... the new BMW 1 Series M Coupe doesn't target boy-racers, it targets enthusiasts." Yet sadly - and despite strong demand - BMW limited the model's production to just one year. All told, only 740 units made it to the States, and each was gobbled up at a starting price of $46,135, a price tag history will show to be a bargain.
Since I had little hope of even driving one again, I deliberately pushed all memories of BMW's 1 Series M Coupe from my mind - until my phone rang recently. On the other end was a representative from Dinan Engineering who wanted to know if I would be interested in driving the company's new S3-R BMW 1M. A quick Google search revealed it to be a heavily modified version of the discontinued 1 Series M Coupe. As if they needed an answer...

BMW rolls out new M4 safety car for DTM

Ever since revealing the M4 on nearly five months ago, BMW has been hard at work getting its new muscle coupe out on the track. It's made a touring-car version to compete in DTM and a safety car to set the pace at MotoGP races, and now it's combined both into a new safety car for DTM as well.
The ninth M4 on the DTM grid is based on the production version, but fitted with numerous upgrades over the course of a two-month conversion process. For starters, it's been equipped with nearly exterior component from the M Performance Parts catalog, including the quad-tipped exhaust, front splitter, rear spoiler and diffuser, blacked-out grille, special mirror caps, side sills... the works. But that's not the end of the story.
BMW M GmbH also gutted the interior, removing the rear bench and replacing it with a roll cage. It's got a pair of Recaro racing buckets with Schroth harnesses, plus special LED emergency lighting, radio communication system and, of course, special livery (albeit nowhere near as cool as the MotoGP one) to distinguish it as the official safety car when it makes its debut at the Nürburgring on August 17.