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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2015 BMW X6 M First Drive [w/video]

Please forgive my bluntness, and allow me to cut to the heart of the X6-dissenter argument right at the top. Yes, BMW will sell you a 2015 BMW X5 M that is the motive twin (I assume) of the X6 M you're here to read about, that is also cheaper, roomier, and more conventional in appearance. For many of you – especially the old guard that hears the descriptor "Sports Activity Coupe" and proceeds to unlock the gun cabinet – that's all you need to hear. Because, although the fickle community that consumes and comments on internet car culture seems to be fine with typical-looking SUVs and wagons packing performance-enhancing goodies, the idea of slanting the back of one turns them right off. And yet, BMW continues to sell the things; more than 250,000 units have be delivered in the X6 series' history. As if that weren't proof of concept enough, blood-rival Mercedes-Benz has unleashed the GLE, a coupe-like crossover of its own, complete with AMG pedigree. All of this brought me to Austin, TX, home of Hill Country, The Circuit of the Americas and the 2015 X6 M launch. On both road and track I found a car that was more powerful and blithely capable than ever, while also being exactly as weird to drive as it is a concept to comprehend. Given that the X5 M exists, and offers styling that is more like normal for the SUV genre, both the lovers and the haters of the X6 M are likely to be focused on the way it looks. Here, the 2015 model isn't very much changed from the original, meaning you aren't liable to change sides on the styling debate for this refresh. The '15 model has a slightly fewer black accents on the exterior, along with revised front and rear fasciae and vented (and chromed) front fender gills. The car is almost two inches longer than the existing model, but is near enough the same size in every other direction that you'd have to study the specification sheet to know different. Inside the X6 M that I tested was a beautiful, fully optioned cabin that boasted gripping sport seats and BMW's wide, easy-to-read infotainment screen. The leather-wrapped everything and carbon-fiber trim were both well executed, and my hands rejoiced at the feeling of the thick-rimmed, serious-looking steering wheel. Veterans of the current M5 or M6 will see a lot that looks familiar here, but to my eyes that's high praise. The most impactful changes aren't visual but visceral.

BMW negotiates Daimler alliance, buys out car-service partner Sixt

Sixt sells its stake in DriveNow car-sharing to BMW BMW in talks with Daimler to combine car-sharing Combining car-sharing business to aid robotaxi plans FRANKFURT — Germany's BMW has bought out partner Sixt from their joint venture DriveNow, paving the way for a broader car-sharing and driverless taxi alliance with Daimler to compete against Uber and Lyft. Car rental company Sixt said on Monday it would generate an extraordinary pre-tax profit of about 200 million euros ($248 million) in 2018 from the sale of the DriveNow stake to BMW for 209 million euros. "With DriveNow as a wholly-owned subsidiary, we have all options for continued strategic development of our services," said Peter Schwarzenbauer, BMW's board member for Digital Business Innovation. "Our experience with mobility services supports our development of future autonomous, electrified and connected fleets," he said, adding that BMW aims to have 100 million customers for "premium mobility services" by 2025. The Sixt deal comes as BMW moves closer to a deal to combine its car-sharing services with Daimler's Car2Go, a person familiar with the discussions told Reuters last week. The German carmakers want to build a joint business that includes car sharing, ride-hailing, electric vehicle charging, and digital parking services, a senior executive at one of the companies said on Monday. Mercedes-Benz parent Daimler and BMW declined comment on the status of potential talks on their car-sharing business. "This is speculation, we do not comment," BMW said. The senior executive, who declined to be named because the plan is not public, said: "This will create an ecosystem which can also be used for managing robotaxi (driverless taxi) fleets." BMW would contribute its ParkNow and ChargeNow businesses to the common company, the executive said, adding that there were still differences of opinion over the valuation of Car2Go. The market for ride-hailing services currently makes up around 33 percent of the global taxi market, and could grow eightfold to $285 billion by 2030, once autonomous robotaxis are in operation, Goldman Sachs said in a recent research note. BMW and Daimler are now working on developing autonomous cars, vehicles which could enable them to up-end the market for taxi and ride-hailing services.