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Bristol returning under BMW power

BMW has had its hand in reviving once-great British automakers, and now its playing its part in the rebirth of another. That marque is Bristol Cars, the automotive offshoot of the Bristol Aeroplane Company. Bristol hand-made luxury sports cars between 1945 and 2011 when it went belly-up, and ever since there's been an effort to bring it back. That effort is now picking up steam, and is set to launch later this year – marking the 70th anniversary of the marque's founding. It's tentatively known as Project Pinnacle, and while future versions are slated to pack plug-in hybrid power developed in collaboration with Bristol's sister company Frazer-Nash (which is now focused on battery technology), the first new Bristol in a dozen years is slated to pack BMW power. Details accompanying the announcement below are few and far between, but one way or another, it won't be the first time BMW will have played a part in breathing new life into a British automaker. The Bavarian company of course revived Mini, and made Rolls-Royce what it is today, but was also was briefly the custodian of Rover, Land Rover and Bentley, and has been linked to a potential (if unrealized) effort to bring back Triumph. Its role in Bristol's rebirth under Project Pinnacle may be less involved than all of those, but at very least we'll know that the new British GT will have a proper engine under the hood. BRISTOL CARS CONFIRMS POWERTRAIN FOR 70th ANNIVERSARY PROJECT PINNACLE • First new Bristol car in more than a decade to feature BMW powerplant • High performance powertrain earmarks resumption of the history between Bristol, Frazer-Nash and BMW dating back to 1930s London, England, June 2015 – Iconic British carmaker, Bristol Cars, makes the second in a series of announcements today about its first new car in more than a decade, codenamed Project Pinnacle. Project Pinnacle, which is set for launch later this year, will be a 70th anniversary celebration model, referencing Bristol Cars' rich heritage and executed as a modern take on the best of British craftsmanship, engineered to excite and satisfy as a high performance Bristol car. Bristol Cars is deeply proud to announce that the machinery underpinning this high performance new vehicle will be a BMW powerplant. The result will a sublime British sportscar with characteristics cultured uniquely for the first new Bristol since 2004.

BMW Individual gives 760Li a Sterling reputation

Standard chrome too plebeian for your taste? You can order a Rolls-Royce with its Spirit of Ecstasy hood ornament made out of just about anything you want: gold, silver, glass... you name it. But if your sense of style is a bit less Anglo and a bit more Saxon, BMW has another option for you.
Feast your eyes on the BMW Individual 760Li Sterling edition. (But don't look directly at it. Don't you dare.) Crafted in partnership between BMW Individual and the silversmiths at Robbe & Berking, the special 7 Series is adorned with hammered sterling silver trim inside and out. The twin-kidney grille, the emblems, the interior trim panels... all hand-made in silver. So you won't want to park this particular Bimmer in the wrong neighborhood, because unlike the Rolls ornament, these don't retract safely under the hood.
The special edition gets a dark grey exterior tint and brown leather interior, the best to highlight the silver brightwork. Otherwise it's mechanically identical to any other 760Li (or so we would presume, as the press release didn't mention specifically), that being the flagship version of BMW's flagship sedan, complete with 6.0-liter twin-turbo V12 at the front end of a long wheelbase. Check it out in the gallery above, including the build process at both BMW Individual and Robbe & Berking, and press release below.

This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."