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BMW says 80 percent of i3 plug-in EV buyers come from other brands

BMW is feeling continued good vibes from its recently launched i sub-brand of plug-in vehicles. The German automaker, which started selling its i3 battery-electric vehicle in Europe late last year, is finding better-than-expected demand for both the i3 and the i8 plug-in hybrid, Automotive News Europe says, citing an interview with BMW executive Ian Robertson. The i3 is attracting a lot of new blood, too. Robertson said about 80 percent of new i3 owners were not previously Ultimate Driving Machine loyalists, indicating the curiosity factor for the company's new plug-in models runs high, Robertson says. BMW has sold more than 3,000 i3 vehicles since debuting the model in Europe last November. In April, the company boosted daily production of the i3 from its German factory to about 100 units from 70. Read more from Robertson here. Europe's largest markets for the i3 are the UK, Germany and Norway. In the US, BMW sold 336 i3 vehicles in May, its first month of sales here. The i3 was recently rated to go 81 miles on a single charge when it has an electric engine only. When equipped with gas-powered range-extender, the car can go 72 miles on a single charge and another 78 on gas. Check here for our First Drive impressions of the i3.

BMW planning Zhi Nuo Chinese sub-brand, may export models

Automakers continue to pour big money into the developing market that is China, and new sub-brands born of joint ventures with domestic partners crop up on what seems like a weekly basis. The latest? According to reports, BMW and its Chinese ally Brilliance are forming a new sub-brand called Zhi Nuo ("The Promise") that will likely rely on existing or older BMW products as a basis for new models.
Previous reports had indicated that the sub-brand could build its offerings based on an older 3 Series model (presumably the E90 series), but newer rumors have the X1 crossover (shown) factoring in. The Zhi Nuo brand could receive its official unveiling as soon as later this month at the Shanghai Motor Show.
Perhaps most interestingly, Automotive News Europe reports that the automaker's ambitions for Zhi Nuo may extend beyond China's borders. It's not clear what markets BMW may be eying, but executives admit the company hasn't ruled out Europe.

Watch the BMW i8 get wrung out on the Ring

Been wondering where the heck the reviews of the all-new, plug-in-hybrid BMW i8 have been? After all, the car isn't exactly new, having debuted in concept form way back in September of 2009. In August of last year, we even tested a prototype of the new supercar. Despite that, though, we still haven't gotten a crack at the actual vehicle that will be sold to the public.
Well, we're happy to tell you that we're currently testing the i8 and will have a proper review for you soon. If, however, you're just aching for some coverage of the low-slung plug-in, we have a short video of it in action around Germany's famed Nürburgring.
Despite it's three-cylinder, turbocharged gas engine, the i8 sounds pretty angry as it laps the Ring. That is, until it has a little bit of a breakdown. According to the guys that caught the car on video, it appeared the i8 had a minor brake issue, and was parked on the side of the track for a good 15 minutes, with the driver pumping the brakes. We should probably just take this as proof, then, that manufacturers are actually using the Ring for testing, and not just messing about.