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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Recharge Wrap-up: EVSR returns to Mt. Washington, China Mulls $16 Billion For EV Charging

Foxconn and electric carmaker BAIC are partnering to provide an electric car rental service in China. Slated to kick off next month in Beijing, Hangzhou and Jiangsu province, the company, called Henyu, will offer the EV rentals by the hour. Henyu hopes to offer 5,000, to 10,000 electric rental cars within a year, and wants to become the largest EV rental group in China. The company will also deploy BAIC's E150EV to ten cities for rental outside of Beijing. Read more at Want China Times. Hoping to convince more people to make the switch to electric cars, China is considering investing $16 billion to install charging facilities. Anonymous sources have said that an announcement about the program will be made soon. China has already announced and implemented various measures, such as incentives and tax breaks, to encourage more people to drive emissions free and improve urban air quality. China aims to have 30 percent of its government vehicle purchases be EVs by 2016, with higher targets after that. There's more from Bloomberg. BMW is launching a campaign to highlight technology features from the i8 to be used in other BMW vehicles. Called BMW Innovations, the program will include television ads showing how the i8's full-color heads-up display, LED headlight technology and Surround View Camera System are making their way into cars such as the 3 Series, 5 Series and X3, respectively. BMW Innovations also includes digital and social media campaigns, as well as hands-on technology presentations at dealerships. See the new ads below, and learn more in the press release. EVSR is set to return to Mt. Washington for the Alternate Energy Summit. It is the team's first time back since EVSR set the electric vehicle record at the Climb to the Clouds hill climb earlier this year. EVSR will run the cars up the hill again, and it will hold a workshop about electric racing, called "Redefining Motorsports - A How-To Guide for Creating a Revolution in Speed." The Alternative Energy Summit takes place on September 13 and 14 as part of National Drive Electric Week, and is free to the public. Read more in the press release, below. BMW Debuts BMW Innovations Campaign Showcasing Key Technology Features. Woodcliff Lake, NJ – August 27, 2014... BMW of North America will introduce a new campaign, BMW Innovations, which will highlight how the range of BMW vehicles share several key technology features with the visionary BMW i8, a plug-in hybrid high-performance vehicle.

BMW X4 M40i: not really a coupe and almost an M

BMW showed its newest niche of a niche vehicle, the new X4 M40i, at the 2016 Detroit Auto Show. Yes, this vehicle originally debuted in October, but since it was conspicuous by its absence in LA, we figured you'd like some live photos here in Detroit. The M40i version of BMW's swoopy X4 improves on the standard xDrive35i, packing a total of 355 horsepower and 343 pound-feet of torque from its turbocharged 3.0-liter straight-six. Buy one and you'll be able to scamper to 60 in just 4.7 seconds. An eight-speed automatic is the sole transmission on offer, and it channels the grunt to a sportier xDrive all-wheel-drive system recalibrated for more rearward bias. Beyond that, there's the typical array of near-M-spec exterior and interior enhancements. Large wheels – standard 19-inchers or optional 20s – fill out flared wheel arches and sit between more aggressive front and rear fascias. In the cabin, M has fitted its usual oversized steering wheel, along with M-badged door sills. Check out the live gallery for shots of the new X4 M40i from the floor of the 2016 Detroit Auto Show. THE NEW BMW X4 M40i - World premiere of the new inline 6 cylinder TwinPower Turbo engine. - Intelligent BMW xDrive: four-wheel drive with rear-wheel-drive characteristics. - A sporty chassis specifically tuned to M Performance specifications. Woodcliff Lake, N.J.- September 30, 2015... Today, with the introduction of the new BMW X4 M40i, the successful BMW X4 has gained a new top model. In the Sports Activity Coupe segment (SAC), the BMW X4 M40i is setting new standards with enhanced driving dynamics and best-in-segment acceleration. The new BMW X4 M40i will be available at dealers starting February 2016. Design. The exterior of the new BMW X4 M40i makes it stand out as a clear member of the BMW M Performance family. Exclusive Ferric Gray metallic accents on the front of the vehicle and side mirrors, as well as the exclusive 20-inch M light-alloy double-spoke wheels with optional Michelin Pilot Super Sport tires and the sport exhaust system with valve control and Black Chrome tailpipes on both sides emphasize the unique character of the new BMW X4 M40i. The M leather wrapped steering wheel, M gear shift lever, sport seats, model-specific door sills and "X4 M40i" digital lettering on the instrument cluster decorate the interior, assuring immediate recognition as a BMW M Performance model. A world premiere – the 6 cylinder inline engine.