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Toyota, Mercedes, BMW top automakers included in List of Best Global Brands

Interbrand, a consultancy firm, has published its 13th annual list of the best global brands. Besides seeing some shakeups at the top - Apple and Google unseated Coca-Cola (a company that has dominated the survey since its birth), the 100-item list features 14 automakers, most of which enjoyed double-digit gains in brand value.
Toyota managed to retain its spot as the study's top automaker. It finished the survey in 10th position overall (the same as last year), despite a 17-percent improvement in its brand value, from $29.33 billion to $35.34 billion. Mercedes-Benz, BMW and Honda all made the top 20, at 11th, 12th and 20th place, respectively. Hopping a ways down the list, we come across Volkswagen in 34th place, up from 39th in last year's study, with a brand value of $11.12 billion, a 20-percent improvement over 2012. Ford and Hyundai round out the automakers in the top 50, at 42 and 43.
Porsche made the largest year-over-year gain of any automaker, with its brand value increasing 26 percent to $6.47 billion. Chevrolet meanwhile, cracks the list for the very first time at 89th place. As Interbrand notes, Chevy's inclusion is notable because of the sheer number of vehicles it moves for General Motors and its recent push in developing markets. The final interesting note on this survey is the position of an automaker that takes its name and logo more seriously than perhaps any other - Ferrari. The Italian exotic manufacturer finished 98th out of 100, with just $4.01 billion in brand value, a six-percent improvement over 2012.

BMW has a rough 100th birthday as share prices slide

BMW is 100 years old now, but falling stock prices are giving the German automaker the birthday blues. Investors are worried about the company's future outlook against luxury rivals, and the shareholders aren't happy about the recent dividend payments, either. According to The Wall Street Journal, BMW's shares dropped almost 2 percent on March 9. Investors have concerns that rivals are closing in. While BMW is in first place, it's not a commanding lead. For example, the German was first in the US luxury market last year with 346,023 deliveries. However, a Polk study found that Lexus actually earned the high-end crown in the US after looking at vehicle registrations rather than sales. BMW performed well last year, including delivering a strong 2.25 million vehicles. Net profits also jumped 10 percent to $7.05 billion, and revenue grew 15 percent, according to the WSJ. However, the shareholders wanted larger dividends after the successful year. The automaker paid out based on a percentage of earnings, but the investors expected more. BMW CEO Harald Kruger has an opportunity to get stockholders back on his side next week when he announces the automaker's new strategy. Expect technology to play a major role in that discussion, including electric vehicles and digital services. We might even see the i5 debut there, according to the WSJ. To be the automotive tech leader of the future, BMW plans to make computer programmers half of its research and development staff. The goal is to develop the most intelligent car on the road. Related Video:

BMW recalls i8 for stability control problem

The Basics: BMW will recall 16 examples of the 2015 i8 with production dates between May 29, 2015, and June 5, 2015. The Problem: Improperly drilled holes in the dynamic stability control hydraulic unit could restrict the movement of one or more of the part's pistons. This problem could impact the DSC's control over the vehicle's braking. Injuries/Deaths: None reported. The Fix: BMW dealers will check the DSC hydraulic unit and will replace the part if necessary. If You Own One: BMW expects the recall to start February 10. More Information: BMW previously recalled 223 examples of the 2014 i8 for a possible fuel leak. Related Video: RECALL Subject : Impaired Dynamic Stability Control (DSC) Functions Report Receipt Date: DEC 28, 2015 NHTSA Campaign Number: 15V882000 Component(s): ELECTRONIC STABILITY CONTROL Potential Number of Units Affected: 16 All Products Associated with this Recall Vehicle Make Model Model Year(s) BMW I8 2015 Details Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2015 i8 vehicles manufactured May 29, 2015, to June 5, 2015. Improperly drilled holes within the Dynamic Stability Control (DSC) hydraulic unit may restrict one or more pistons impairing the DSC functions, including braking. CONSEQUENCE: Impaired DSC functionality may negatively impact vehicle handling and braking and increase the risk of a crash. REMEDY: BMW will notify owners, and dealers will inspect the DSC hydraulic unit, and replace if necessary, free of charge. The recall is expected to begin February 10, 2016. Owners may contact BMW customer service at 1-800-525-7417. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.