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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

These BMW M6 GTLM racing liveries are great

This weekend we'll see a whole new crop of racing machinery line up for the start of the 24 Hours of Daytona, including the new BMW M6 GTLM. So far we've only seen it in flat black, but now the Bavarian automaker has revealed two special liveries for the two cars it will be fielding in the race this weekend. The number 25 car features a throwback livery that reinterprets BMW's classic racing stripes of red, dark blue, and light blue over white bodywork. It's designed to be reminiscent of – and even features images of – legendary racing machinery from the Roundel marque's history. Those include the 3.0 CSL that wore the same number when it took the company's first win in the US at Sebring in 1975, the M1 sports car from the early 1980s, the V12 LMR that scored BMW's only Le Mans victory to date in 1999, and the M3 GT that dominated the American Le Mans Series in 2011. The second car features a more futuristic livery, wearing the number 100 to mark the automaker's centenary and a multicolor lattice design applied with a luminescent 3D-effect reflective vinyl on a white body. They'll both be fielded by BMW Team RLL, a partnership between the manufacturer and Rahal Letterman Lanigan Racing (of Indy fame), which took a class win at Laguna Seca last year. The new M6 GTLM replaces the previous Z4 GTLM and will proliferate across racing grids in motorsport series around the world following its race debut this weekend. But it won't be the only new piece of racing kit turning a wheel in anger for the first time at Daytona; the new Ford GT and Ferrari 488 GTE will be competing in the GT Le Mans class alongside proven competition machinery. BMW Team RLL reveals 100th anniversary livery for the BMW M6 GTLM race cars in Daytona. Daytona (US), 27th January 2016. BMW Team RLL today revealed two commemorative 100th anniversary liveries for the new BMW M6 GTLM race cars, with which Bobby Rahal's (US) team will compete in the 24 Hours of Daytona (US). The race forms the first round of the 2016 IMSA WeatherTech SportsCar Championship (IWSC). The number 25 car sports a look reminiscent of the iconic BMW 3.0 CSL, which contested its first season of racing in North America back in 1975 and claimed the first victory in Daytona 40 years ago. The second BMW M6 GTLM will race with the number 100. To mark BMW's 100th anniversary this year, its livery looks to the future.

BMW i gets in on ridesharing with Scoop investment

The ridesharing investments are starting to roll in quickly now, and BMW i Ventures is the latest to drop some cash to get in on the trend. The automaker's venture-capital arm put an undisclosed amount of money into Scoop, a ridesharing platform based in California and operating in the Bay Area. BMW i's investment in Scoop Technologies is part of a $5.1 million seed round that included several other firms. It follows news that VW put $300 million into a service called GETT and that Toyota has partnered with Uber for ridesharing and leasing. There's also GM's $500 million investment in Lyft and its own car-sharing service, Maven. Automakers may soon run out of startups to pump money into. Oh, and don't forget about Apple's billion-dollar investment in Didi Chuxing, the Chinese Uber. Scoop's app is designed to let commuters find each other and drive together to reduce traffic, something the Bay Area and California in general can benefit from; then there's the added bonus that packing more people into a car unlocks access to the carpool lane. Scoop also partners with employers, like Cisco, to help people that are all going to the same place get to and from work. Employers can subsidize the cost of the rides as a perk and to encourage the app's use. And because plans can change, there's a ride-home guarantee that will reimburse you for costs getting home if you find yourself stranded. The service launched in 2015 in Pleasanton, CA, and is still in a limited rollout that includes San Francisco, Palo Alto, Sunnyvale, and North San Jose. It's not clear how or if BMW i will integrate the tech into its vehicles. This could just be an investment to get a foothold into a young ridesharing company, or it could be a sign that BMW wants to build the app's functionality into i cars. Related Video: