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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.

BMW previews new M6 GT3 racing prototype [UPDATE]

UPDATE: A previous version of this post specified the incorrect weight target for the M6 GT3. The text below has been updated with the correct information. BMW may not compete at the top level at Le Mans or in the World Rally Championship, it may have withdrawn from Formula One and shuttered the Formula BMW series, but it's not without its racing programs. Aside from the Minis that dominate the Dakar Rally, BMW fields the M4 in DTM, the M235i Racing in the BMW Sports Trophy and the Z4 in GT3 competitions around the world. But now it's preparing to launch a new GT3 racer based on the M6. Currently undergoing development, BMW has presented its new M6 GT3 prototype at its factory in Dingolfing, Germany. Based on the road-going M6 coupe, the GT3 retains its 4.4-liter twin-turbo V8 engine with dry-sump lubrication, producing over 500 horsepower – which is actually less than the road-going model you can buy, but has to be restricted to meet FIA certification. At less than 3,000 pounds, it is a fair bit lighter than the production version, and promises to deliver blistering performance figures to whichever privateer teams buy one to enter in racing series around the world. The M6 GT3 is slated to hit the circuits next year, when it will join the lineup alongside the M6 coupe, M6 convertible and M6 Gran Coupe, to say nothing of the M6 safety car used in MotoGP. In a related development, BMW Blog reports that the Bavarian automaker is probing potential interest in bringing the M235i Racing to North America. The entry-level model in the BMW Motorsports range, the M235i Racing sells in Europe for the equivalent of $68,000. The next milestone: the BMW M6 GT3 is rolled out at the BMW premises in Dingolfing. 05.02.2015 Munich (DE), 5th February 2015. BMW's new figurehead for the GT racing scene has been given its first run: last Saturday, the test track on the premises of the BMW factory in Dingolfing (DE) provided the stage for the roll-out of the BMW M6 GT3, with which BMW teams will compete in national and international series, as well as at iconic endurance races, from 2016 onwards. The car left the garage for the first time at precisely 14:00 with Jorg Muller (DE) at the wheel. This gave the BMW works driver the honour of creating the next milestone in the development of the BMW M6 GT3. "This is a big moment for everyone who has worked so intensely and passionately on the development of the BMW M6 GT3 in recent months," said BMW Motorsport Director Jens Marquardt.