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BMW X6 M said to lap the 'Ring in 8:20

Bimmer Today reports that the German rag Auto Zeitung ran an Audi RS3 and a BMW X6 M around the Nurburgring together, and the hotted-up sports activity vehicle came in just five seconds behind the white-hot hatch. Driven by 'Ring regular Horst von Saurma, the RS3 ran its lap in 8 minutes, 15 seconds, and the X6 M ran an 8:20. If those times are accurate, that makes the X6 M the second fastest production SUV on the lap-time list according to Wikipedia: ahead of it is the 550-hp Range Rover Sport SVR, which ran a time of 8:14. That time puts BMW's 575-horsepower, 5,200-pound SUV four seconds ahead of the time registered by the last-gen, 555-hp X6 M, and well ahead of the Porsche Cayenne Turbo S that Sport Auto clocked an 8:34 with. It would not, however, match the predictions that X6 M project manager Herbert Bayerl made for it in an interview with Sport Auto earlier this year. Bayerl said "The new BMW X6 M moves at the level of M3," speaking of the E92 BMW M3 that Sport Auto ran around the 'Ring in 8:05. It is, though, two seconds faster than the E46 M3, which lapped in 8:22. Bayerl called out the Range Rover Sport SVR directly, saying, "We have been traveling much faster in testing and have undercut the time of Range Rover several times," and "We don't need any special attachments to go faster." Auto Zeitung's report on the lap is only for subscribers so we'll have to wait for more official news. For the apples-to-apples comparison we'll be looking forward to Sport Auto's hot lap, then we'll know if the Range Rover has anything to fear. Related Video:

BMW gearing up for Sochi Olympics with bobsled documentary [w/video]

BMW might be a German brand, but that isn't keeping its US branch from helping out Team USA as the 22nd Winter Olympics gets set to kick off in Sochi, Russia next month. We last reported on BMW's partnership with Team USA's bobsled team in November of 2012, but with barely a month until the opening ceremony, it's about time we hear something new about the team's progress. And that's exactly what's going to happen when Driving on Ice airs this Sunday afternoon. The documentary charts the progress of the Team USA/BMW partnership to redesign the team's two-man bobsled for an event in which the USA hasn't captured gold in since 1936. And if you're concerned that this will be nothing more than a long advertisement for BMW, then you'll enjoy knowing that the program has more to do with the Team USA bobsledders than with the automaker. Even the trailer stars a number of team members and coaches, along with BMW DesignWorks USA's Michael Scully, lead designer on the program. There's a short preview embedded below, so if you just can't wait for next month's Olympics to kick off, you'll want to tune into NBC at 12:30 pm (Eastern time). Scroll down to watch the video preview and check out the full press release from BMW. BMW Slides into 2014 Winter Olympic Year with Announcement of U.S. Olympic Marketing Campaign, Bobsled Documentary. "Driving on Ice," a Film About BMW's Redesign of the Team USA Two-man Bobsled, to Air This Sunday on NBC. Woodcliff Lake, NJ – January 3, 2013... BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced its U.S. Olympic marketing campaign for the Sochi 2014 Olympic Winter Games which includes a series of Olympic-themed advertisments, consumer and retail activations, social and digital media executions, and a national drive campaign to benefit Team USA. In addition, a documentary on BMW's complete redesign of the U.S. two-man bobsled entitled "Driving on Ice" will air this Sunday, Jan. 5 at 12:30 p.m. EST/11:30 a.m. CST on NBC. "Driving on Ice" chronicles BMW's collaboration with the USA Bobsled & Skeleton Federation (USBSF) to deliver a fleet of six new two-man bobsleds, applying the automaker's world-class design and engineering expertise to help Team USA chase its first Olympic gold medal in the event since 1936.

BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.