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BMW reacquires original factory as classic center

BMW was barely two years old when it started manufacturing airplane engines in a factory on Moosacher Strasse in Munich. Two years after that, it sold the factory to Knorr-Bremse AG, a leading manufacturer of brakes for trains and commercial vehicles, and BMW moved into a new facility on Lerchenauer Strasse. There it expanded into the industrial giant we know today, building engines for cars, trucks, motorcycles, boats and planes. It's taken the better part of a century to get that original factory back, but that's exactly what BMW has done, reacquiring the expanded facility from Knorr-Bremse this month.
The factory on Moonsacher Strasse will now serve as the headquarters for BMW Group Classic, the division that handles archives and historical vehicles for BMW, Mini and Rolls-Royce. From there, just a stone's throw from corporate headquarters and its main plant (as well as BMW Welt and the BMW Museum), the classic division's operations will include a restoration workshop, vintage parts store, the company's archives, administration as well as a place to hold events. In addition, there will be an exhibition space for historical vehicles from the company's considerable collection.
At the heart of the new/old campus is the gatehouse, which is a protected heritage site and will serve as a gateway into the company's history. Read the full details in the press release below.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

What happens when you take an engineer sliding in a BMW i8

The BMW i8 is a pretty impressive car, and a highly visible one at that. It's a great brand ambassador, but not just for BMW. It's really no surprise that Formula E chose it as the safety car from the electric racing series. And, for its duties at tracks around the word, the i8 safety car got some slick upgrades, including wireless charging capabilities courtesy of Qualcomm. It's not your regular, cut-and-dry technology presentation. In the video below, Qualcomm engineers explain a little bit about what they do to enhance electric vehicles. But it's not your regular, cut-and-dry technology presentation. The engineers are forced to answer questions about Qualcomm's technology while riding along in the BMW i8 Qualcomm Safety Car driven by none other than Formula E driver Nelson Piquet, Jr. Sure, riding shotgun for hot laps at Donnington Park in an i8 sounds like a lot of fun, but these guys have a job to do, and Mr. Piquet isn't making it easy for them. The Qualcomm guys talk about taking technology and beefing it up for automotive use, explain the benefits of wireless charging and discuss some other stuff that's hard to pay attention to while watching the i8 get totally sideways in a smoky powerslide. See for yourself in the video below. If you miss something, don't worry; Qualcomm provides more explanation about its automotive technologies at its website, including safety, communication and, of course, inductive charging.