Panomaric Sunroof Navigation All Leather Interior Sport Package Premium Sound on 2040-cars

Auto blog

BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.

BMW X4 Concept is no Shanghai surprise

"One in four new BMW cars is now a BMW SAV." If you're new to BMW parlance, SAV stands for Sports Activity Vehicle, a vehicle type most of us more commonly refer to as a crossover, and that statistic, which comes straight from the automaker itself, tells you all you need to know about why the X4 Concept you see above exists.
Like its larger X6 sibling, the BMW X4 Concept tries to shove a crossover in a mold shaped vaguely like a fastback coupe. Put another way, the X4 is likely to be a polarizing design, though perhaps not to the extent that the X6 divided opinions. As for us, we definitely prefer the styling of this X4 Concept, with its strong character lines and impressive wheel-to-bodyside ratio, over that of its bigger brother. That said, we're sure the AMC Eagle comparisons will begin in earnest starting right about... now.
Dimensionally, it seems the most obvious machine with which to compare this X4 Concept is the 3 Series Wagon - we're not sure if it will be as spacious inside as the 3 Series Gran Turismo. A two-inch stretch in the wheelbase ought to bring a commensurate improvement in legroom, and a body that's nearly five inches longer should be a boon for cargo capacity. Of course, that fastback roofline will surely cut down on the car's roominess inside, but we'll have to wait for the final production model to judge its true capabilities.

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.