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BMW: Newfangled Idea

Former Today Show hosts Katie Couric and Bryant Gumbel joined the all-new BMW i3 for its 2015 Super Bowl spot. The 60-second spot harkens back to the pair's bewilderment over the Internet way back in 1994, before cutting to the revolutionary electric Bimmer, which elicits a similarly perplexed reaction. It's a clever spot for BMW, tying its perhaps misunderstood EV to another formerly unfamiliar piece of tech. We're no strangers to the i3, but if you are, check out our detailed review on the electric hatch.

2017 BMW Alpina B7 xDrive is an M7 by any other name

Have you been waiting for BMW to release a more potent version of the new 7 Series? Try 600 horsepower on for size and forget all about the famous M badge. The new flagship performance sedan from Munich is the 2017 BMW Alpina B7 xDrive. Alpina is Bimmer's tuner of choice, and it designs customized features to integrate precisely with the factory build. The B7's 4.4-liter twin-turbocharged V8 is massaged to deliver a nice, round 600 horsepower, and a torque figure nearly as impressive at 590 pound-feet available from just 3,000 rpm. All that muscle is channeled through an eight-speed automatic to all four wheels (as you might have guessed from the new xDrive handle). The result is an Autobahn-blitzing 0-60 time quoted at just 3.6 seconds – 0.8 seconds quicker than its predecessor – and a top speed estimated at 193 miles per hour. Those would have been considered supercar figures not that long ago, but are delivered here in a luxury sedan as big as they come. They also stand up pretty well to the forced-induction eight-cylinder competition in the Audi S8 Plus, Jaguar XJR, Maserati Quattroporte GTS, and Mercedes-AMG S63. The Audi produces a bit more power but less torque, the Mercedes does the opposite, and the Jaguar and Maserati are left in the dust. Only the S8 Plus dares claim a quicker 0-60 time, and even then it's only said to be a tenth quicker. (The Mercedes-AMG S65 boasts much higher output from its V12, but without an all-wheel drive system capable of handling all its muscle, it's a fair bit slower off the line.) Keeping all that momentum under control is an air suspension with adaptive dampers, active roll bars, and four-wheel steering. It's all mounted to 20-inch wheels wearing Michelin Pilot Super Sport rubber and packing oversized brakes measuring 15.5 inches at the front (with four-piston fixed calipers) and 14.5 inches (with floating calipers) at the back. Of course it also benefits from all the advancements that the Bavarian automaker developed for the latest 7 Series, but takes things a step further with a specific aero kit and an interior decked out in even more upscale leather and trim. The finished product may not wear an M7 badge as so many have called for from BMW's flagship sedan series over the years. But the Alpina name carries a cachet all its own and has for the past 50 years now – which is a few years longer than BMW M GmbH has been around.

BMW ReachNow just became a full-fledged mobility services program

Since officially opening its doors with 370 cars in Seattle in April, BMW's ReachNow has made little expansions. It stared operations in Portland and grew to 760 cars. Today, it also announced that Brooklyn would join the list, and that the number of available cars to share would climb to 1,030. But the big news is that the scope of ReachNow's efforts has just grown tremendously. Instead of just the original, short-term car rental option ReachNow will now be able to do all sorts of things. These include: ReachNow Ride: Similar to Lyft and Uber, this is a ride-hailing program where someone drives you to your destination. You can request a driver and set personal experience options, like setting a radio station or requesting silence for the ride. A pilot program will start in Seattle. ReachNow Fleet Solutions: BMW's version of Zipcar, but only for residents of specific apartment buildings. This is a station-based, dedicated car sharing plan and the first pilot will be in Manhattan, starting in a few weeks. It will be based at The Solaire in lower Manhattan and will use plug-in i3s exclusively. ReachNow Reserve: Remember good, old-fashioned rental cars? This is like that, but a bit fancier. BMW's longer-term rental service will let you schedule a particular model, which will then be delivered to you. You can keep it as long as you like, but we assume that if you're thinking of not giving it back for a few months, you're doing it wrong. ReachNow Share: BMW saw what Turo (nee Relay Rides) was doing and figured it was a good idea. With this program, you will be able to rent out your own 2016 or 2017 Mini for a minimum of two days, making you a bit of cash from your car when you're not using it. This rolls out in December in Seattle, and ReachNow CEO Steve Banfield said that it may expand to other models in the future. At #AutoMobilityLA, @turo says it has 2 million activated users and 120,000 listed vehicles. Claims the average monthly earning is $536* pic.twitter.com/gWHdrvPRWV — AutoblogGreen (@AutoblogGreen) November 15, 2016 ReachNow currently have 32,000 members, and all of these services are available to them through the ReachNow app. For a "limited time," new users can save the $39 registration fee as part of an introductory offer, and per-minute charges for the regular ReachNow service are 41 cents a minute instead of 49. At #AutoMobilityLA , @reachnow announces third city for @BMW's car sharing services: Brooklyn.