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Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video:

2016 BMW X5 xDrive40e Review [w/video]

BMW is no stranger to electrification. The company put the world on notice with the launch of its innovative i sub-brand. But the lessons learned from the i3 and i8 aren't limited to these small-volume cars. The more mainstream X5 xDrive40e impresses with lessons learned from i, all without compromising the SUV's character. The combination of a 2.0-liter, turbocharged four-cylinder engine with an electric motor is good for 308 overall horsepower and 302 pound-feet of torque. Sure, 240 hp and 260 lb-ft come from the four-cylinder engine alone, but the electric motor – integrated within the ZF eight-speed automatic transmission's housing – chips in a maximum of 111 hp and 184 lb-ft of torque. The 9.2-kilowatt-hour lithium-ion battery can sock away enough electricity to drive up to 14 miles on a single charge and will recharge at your average 110-volt socket in about seven hours. Of course, the battery pack and electric motor are a big weight penalty. At 5,220 pounds, the xDrive40e is 430 pounds heavier than the standard xDrive35i. Still, the gas-electric powertrain hustles this husky X5 40e to 60 miles per hour in just 6.5 seconds, less than half a second slower than the 35i. The stopwatch figures are complemented by the best fuel economy of any gas-powered X5, at 56 miles per gallon equivalent and 24 mpg combined. Only the diesel X5 xDrive35d is more efficient, at 27 mpg. But achieving top fuel economy in the 40e isn't as simple as going easy on the throttle. Perhaps more than any vehicle we've tested recently, understanding how all the X5's systems work together is crucial to eking out the most mpgs. The xDrive40e's Drive Dynamics Control will be familiar to anyone that's driven a recent BMW. Eco Pro, Comfort (the default mode), and Sport make the same adjustments to the throttle response, steering weight, and dynamic damper firmness as they do in a standard X5. But in the xDrive40e, they also impact the way energy is recaptured. Comfort/Save offers the best blend of fuel efficiency while achieving maximum energy recapture. Sport mode's aggressive energy recovery is the fastest way to recharge the battery on the go. When it's working, there's a sensation similar to gently stepping on the brakes, though you actually aren't doing anything – this is a familiar experience to the way most EVs use regenerative braking. Comfort mode reduces this effect, and in turn how much energy is recaptured.

BMW reveals X4 M40i performance crossover

The first details and images of the new BMW X4 M40i leaked out Tuesday, and now the Bavarian automaker has released all of the information on its new performance crossover. The latest model in BMW's M Performance line offers an array of upgrades over the existing X4, and they start under the hood. That's where Munich fitted a new 3.0-liter turbocharged inline six based on the one found in the X4 xDrive35i (whose place this model takes at the top of the X4 lineup). The engine is tuned to deliver 355 horsepower and 343 pound-feet of torque. In addition to the twin-scroll turbocharger, the engine also boasts variable cams and valves, as well as a high-precision injection system. This translates to a 0-60 time of 4.7 seconds – a figure which BMW cites as "best-in-class." Power is channeled to all four corners through an eight-speed automatic transmission and a re-calibrated xDrive system that's biased to the rear wheels. Naturally the suspension has been upgraded as well, with increased camber, stiffer springs, reinforced stabilizers front and rear, and active dampers. The steering rack has also been retuned. You'll be able to tell the M40i model from lesser X4s by its enhanced appearance. Though the aero kit looks largely the same as the stock version, BMW has fitted the M Performance model with metallic accents, 19- (or available 20-) inch alloys wearing Michelin Pilot Super Sport rubber, and a variable sport exhaust. Inside, it's also upgraded with a unique steering wheel, shifter, sports seats, and specific badging. This adds up to a crossover that may not be a full-on M model, but promises up the performance quotient significantly over the rest of the X4 line. THE NEW BMW X4 M40i - World premiere of the new inline 6 cylinder TwinPower Turbo engine. - Intelligent BMW xDrive: four-wheel drive with rear-wheel-drive characteristics. - A sporty chassis specifically tuned to M Performance specifications. Woodcliff Lake, N.J.- September 30, 2015... Today, with the introduction of the new BMW X4 M40i, the successful BMW X4 has gained a new top model. In the Sports Activity Coupe segment (SAC), the BMW X4 M40i is setting new standards with enhanced driving dynamics and best-in-segment acceleration. The new BMW X4 M40i will be available at dealers starting February 2016. Design. The exterior of the new BMW X4 M40i makes it stand out as a clear member of the BMW M Performance family.