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Why won't automakers slap on a turbo badge anymore?

Where have all the turbos gone? Not the actual pieces that go in the engine, mind you, those are everywhere these days as automakers downsize cylinder counts and boost efficiency and CO2 claims. But the turbo badges and fanfare are missing. Back when turbos were something to get excited about there was "turbo-driven," "turbonium," and "The Turbo Zone," among other silly lines. But now that basically every car is getting some sort of boost even on the lowliest trims, automakers are almost sliding in the turbos under the radar. Or if you look at some of the nomenclature, pretending they don't exist at all. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border. The latest automaker to hide that it has boosted the turbo presence is Porsche with the 2017 911 lineup. Even the standard Carrera models now get turbocharged flat-six engines, meaning the 911 Turbo models aren't quite as special as they once were. Porsche is in a sticky situation with this. The 911 Turbo, after all, signifies where the 911 family takes off from being a sports car and becomes the Ferrari fighter. The 911 Turbo badge shows where the car goes from being sane to lunatic. It's an important border, but now Porsche has crossed it and is trying to downplay the fact. There are a lot of exaggerations with displacement badges today, with claims the 2.0-liter turbo four in a Mercedes C Class equates to a naturally aspirated 3.0-liter six to make a C300. Volvo is pretty far up there, too, saying an XC90 T8 means V8 power, even though it's a 2.0-liter turbocharged and supercharged four with electric assist. I don't know why BMW can't just call the car a 330i Turbo, rather than inflating the numbers up to 340i. Saab tried all of this back in the '90s when it decided to turbocharge its entire lineup, from light pressure units all the way up to models actually called "Saab 9-3 HOT" (for high-output turbo). But then the brand deleted any external reference to the turbo under the hood and people wondered why they were buying a $42,000 four-cylinder convertible. And that didn't turn out well. Even though these turbo replacements often make more power than their naturally aspirated predecessors, they're very different engines. People knew something changed when they exchanged their leased 328i with a 3.0-liter six for a 328i with a 2.0-liter turbo four.

BMW offers M Performance Power Kit for 2012 335i sedan

BMW has let loose a new M Performance Power Kit for its F30-generation 335i and 335i xDrive sedans. Starting at $1,100 for the kit - installation is extra - your car will be fitted with a new ECU and air intake on the functional side and an M Performance engine cover and rocker panel stickers on the decorative side. The Power Kit raises the 3.0-liter inline six-cylinder's horsepower rating from 300 to 320, and on automatic models, torque gets a boost from 300 pound-feet to 332 lb-ft - manual transmission models get a smaller bump to 317 lb-ft.
According to the Bavarian automaker, you'll be able to hear the change in the overrun exhaust note, and 0-60 mile-per-hour times drop by 0.2 seconds. The package is available now at all BMW Centers in the US, and if you get it installed when you purchase the car new, it will get the same four-year, 50,000-mile warranty as the vehicle. Have it done after the fact and the kit will be warranted for two years and unlimited miles. There's a press release below with some more details.

Next-generation BMW 5 Series spied in Touring trim

It almost seems as if BMW just started selling the current-generation 5 Series, yet one of our spy photographers has already spotted a next-generation prototype in Touring form. Little is known about the luxury wagon in this early stage of testing, but it is expected to weigh much less than the current car, which, in 528i Touring guise with an automatic transmission, tips the scale at over 3,800 pounds. It is also expected to have the latest in driver-assistance technology. Despite the weight savings, and judging from the photos, it looks to have proportions similar to the current car, but don't expect the makeshift headlight and taillight clusters to make it onto the production model.
The crucial question for potential Touring customers in the United States is whether BMW will do the unexpected and import it here. The company's track record indicates that it will be sold in Rest of World markets only, but we're hoping that the next 5 Series will end the Touring's U.S. hiatus (and the 5 Series Gran Turismo's reign), which began in 2003 at the end of the E39 generation.