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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

BMW i8 customized by AC Schnitzer [w/video]

It may not enjoy the kind of factory support that Alpina does (let alone Munich's own M division), but as far as independent BMW tuners go, few have the kind of clout that AC Schnitzer does. Heck, it even won the DTM championship for BMW in its first year back in the series. And now the legendary Bimmer tuner has turned its attention to the i8. The list of Schnitzer's enhancements for the plug-in hybrid sports car is long, but perhaps wisely shies away from messing with the intricate powertrain. Instead the customization options focus on elements like the suspension, rolling stock, aero kit, and interior. AC Schnitzer has dropped the ride height by almost an inch at the front and 0.78 inches at the rear. It's fitted a set of 21-inch forged alloys with five split spokes and low-profile rubber to trim nearly ten pounds off the vehicle's unsprung weight while increasing its contact patch for better grip (albeit likely with higher rolling resistance). There's also a comprehensive rolling kit made of carbon fiber, including front spoiler elements, side skirts, and a rear wing that to our eye looks a little out of place on the i8, though individual customers may disagree. And the interior has been upgraded with aluminum pedals and velour floor mats. Of course customers will be able to pick and choose which elements they'd want to install on their hybrid vehicles, but you can check out the fully spec'd demonstrator in the high-resolution image gallery above and in the video below. (You just may want to turn down your speakers if you're not into German techno-pop.) Revolutionary Sporting Performance and Innovative Design The i8 by AC Schnitzer emphasises the strengths of the plug-in hybrid from Munich The BMW i8 is revolutionising its vehicle class as the first sports car to have the fuel consumption and emission values of a small car. Now thanks to AC Schnitzer, this revolution is being followed by another: the AC Schnitzer special equipment for the BMW i8 emphasises even more clearly the sporting performance and innovative design of the powerful, environmentally-friendly coupe. Lowered by 25 mm at the front and 20 mm at the rear, the i8 by AC Schnitzer hugs the tarmac more closely than the standard vehicle and can therefore develop maximum efficiency and dynamics on the road.

Volkswagen Group, BMW Z4 top Total Value Awards by Strategic Vision

It was just nine months ago that Strategic Vision announced its 2011 Total Value Awards, but you don't have to wait until next year for the 2012 awards. The Volkswagen Group keeps its lead as the number one brand, with seven products taking top category spots: Golf, Jetta Wagon, CC, Eos and Audi A3 Wagon, Q5 and Q7. Strategic Vision says "true innovation" - "rich and impactful, intuitive, motivational, in-depth and is able to trigger description by the user in great specificity" - is the open secret of the brands with the strongest showings. Results are culled from 77,153 owners covering more than 350 new cars bought between September of 2011 and 2012 ranked in the Total Value Index (TVI).
Other notable winners are Hyundai-Kia following VW in the brand category and having the Hyundai Elantra and Kia Sorento among category winners, the BMW Z4 taking the premium roadster category and the highest overall score of any vehicle, the Chevrolet Volt continuing to gather silverware in the Special Category, nabbing the second-highest score of all and representative of "nearly perfect innovation," and Chrysler and Dodge being most improved.
Check out the press release below for your day's dose of jargon and all the winners.