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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

BMW i3, i8 sales strong enough to reach almost 17,800 in 2014

BMW makes its futuristic i brand vehicles – the i3 and i8 – at a plant in Leipzig, Germany. But the customers most willing to buy one of these plug-in cars live in the country where the lightweight carbon fiber used in the body structure is made: the United States. Speaking at the Detroit Auto Show this week, Ian Robertson, member of the Board of Management at BMW AG, said, "The US is already our largest market for our electric vehicles, the BMW i3 and BMW i8. Worldwide, we sold close to 18,000 BMW i models last year. Nearly three-quarters of these sales occurred in the second half of the year, when the global rollout – including the US – really got underway. Demand for these vehicles continues to be high and I'm delighted that we've been able to increase production to meet that demand." That sounds great, but the numbers aren't huge. BMW sold 6,092 i3s and 555 i8s (for a total of 6,647 i vehicles) in the US last year. Globally, BMW sold over two million vehicles in 2014, and 17,793 of those were plug-in i vehicles (16,052 of the i3 and 1,741 i8s). The production increase wasn't huge. BMW was making just 10 i8 vehicles a day at the beginning, but doubled that to 20 last fall. Since last spring (around April or May), the company has been making over 100 i3s a day, BMW spokesperson Verena Von L'estocq tells AutoblogGreen. Getting production right this first year has meant slow going, but "We're comfortable now," she said, adding that BMW expects more production increases in the future. Related Video:

2021 Acura NSX leads this month's list of discounts

The 2021 Acura NSX is an especially good deal this month. Not only does it carry the torch as the vehicle with the biggest discount measured by the percentage off its sticker price, that discount is also the largest of any vehicle currently sold in the United States when measured in sheer size. Here are the numbers: The average sticker price of all 2021 NSX models sits at $161,040. Buyers are paying an average transaction price of $142,907. That equals a discount of 11.3%, or $18,133 of savings. No other vehicle comes close to that kind of discount, with the next largest being for the 2021 BMW 7 Series. Buyers of that luxury sedan are saving an average of $11,661 for a transaction price of $94,884. There's another sharp dropoff after the BMW. In third place is the 2021 Maserati Quattroporte, which actually kicks off a party of savings at Trident dealers across the United States. The '21 Quattroporte is seeing $7,743 cut off its sticker price for an average transaction of $121,962. After that comes the 2021 Maserati Ghibli, which is averaging $7,394 off for a sign-on-the-dotted-line price of $78,592. If you don't want a sedan, the 2021 Maserati Levante's $6,738 discount equals an average transaction price of $78,592. For a look at the best new car deals in America based on the percentage discount off their suggested asking prices, check out our monthly recap here. And when you're ready to buy, click here for the Autoblog Smart Buy program, which brings you a hassle-free buying experience with over 9,000 Certified Dealers nationwide.